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I Squared to Acquire oOh!media for A$898M

I Squared Capital to Acquire oOh!media in A$898M Deal

I Squared Capital has agreed to acquire Australian and New Zealand out-of-home media company oOh!media for approximately A$898 million, targeting a large physical advertising network as digital out-of-home (DOOH), programmatic buying and audience measurement reshape the OOH market. Under the proposed scheme of arrangement, oOh!media shareholders will receive A$1.70 per share in cash, valuing the…

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Omnichannel Retail Media Gets New Boost

Broadsign and Mirakl Ads Announce Strategic Partnership to Unify Online and In-Store Retail Media

Cannes, France – June 24, 2026 — During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising. The collaboration will…

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