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Hologram Media Network Expands DOOH Advertising

Hologram Media Network Names Jay Wolff Chief Growth Officer as Company Enters Next Phase of Expansion

Veteran digital media executive joins HMN to accelerate growth as video, experiential and digital out-of-home media converge, creating a new category of holographic media NEW YORK — Hologram Media Network (HMN), the only national spatial advertising network bringing interactive 3D and immersive video experiences into real-world environments, today announced the appointment of Jay Wolff as…

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Quad Expands In-Store Retail Media Network

Quad Expands In-Store Retail Media Across 25 Smart & Final Stores

Quad is expanding its In-Store Connect retail media network through a partnership with Chedraui USA that will place digital screens across 25 Smart & Final stores in California this fall. The deployment extends retail media beyond retailer websites and apps into physical shopping environments, giving consumer packaged goods (CPG) brands another advertising channel closer to…

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Clear Channel Wins Pensacola Airport Ad Deal

Clear Channel Outdoor Wins Pensacola Airport Advertising Contract

Clear Channel Outdoor has been selected to manage the advertising concession at Pensacola International Airport (PNS), bringing a new digital out-of-home media program to an airport undergoing a broader expansion of its passenger infrastructure. The agreement shifts the airport’s advertising operation from an in-house model to an external media concessionaire and introduces new digital and…

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A8 Media Launches Signal for Smarter DOOH

A8 Media’s New Audience-Led Platform Signal Enables ‘forensic’ Planning, Optimisation and Evaluation of DOOH Campaigns

London; 9 September 2026: Out-of-home (OOH) advertising specialist, A8 Media, has launched its proprietary digital OOH (DOOH) planning intelligence and campaign insights platform, Signal. The new tool will help A8’s team plan smarter campaigns, understand performance more clearly and deliver better results for its clients, as the channel continues to grow. (OOH advertising saw a 12.7% increase in…

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DOOH Verification Adds Independent Verified CPM

Big Happy Partners with Veridooh to Bring Independent Verified CPM to Digital Out of Home

NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced a partnership with Veridooh, the award-winning global leader in 100% independent out of home (OOH) verification. The partnership brings independent verification to Big Happy’s digital out of home (DOOH) campaigns, giving advertisers the same accountability they expect from digital and mobile advertising. Big Happy…

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DPAA 2026 Summit Highlights DOOH Growth

DPAA Sets 2026 Video Everywhere Summit as DOOH Enters Its Next Phase

The Digital Place-based Advertising Association (DPAA) has announced the initial speaker lineup and theme for its 14th annual Video Everywhere Summit, scheduled for October 13, 2026, at Pier 60 at Chelsea Piers in New York. The event will center on “Real Connections,” a theme that arrives as digital out-of-home (DOOH) moves deeper into programmatic buying,…

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OOH Advertising Hits $3.16B in Q2 2026

OOH Advertising Revenue Hits Record $3.16B in Q2 2026

U.S. out-of-home (OOH) advertising revenue reached a record $3.16 billion in the second quarter of 2026, up 10.7% year over year, as brands including Coca-Cola, Apple, Amazon and OpenAI increased spending across physical and digital advertising environments. New data from the Out of Home Advertising Association of America (OAAA) shows the quarter was the first…

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DeepIntent Expands Healthcare DOOH Advertising

DeepIntent Adds Vistar DOOH Inventory for Healthcare Marketers

Healthcare demand-side platform (DSP) DeepIntent has partnered with Vistar Media to bring premium digital out-of-home (DOOH) inventory into its programmatic marketplace. The integration gives healthcare advertisers access to Vistar’s digital screens alongside DeepIntent’s healthcare audiences, optimization tools and measurement capabilities, expanding the role of DOOH in omnichannel healthcare campaigns. The partnership connects two increasingly important…

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I Squared to Acquire oOh!media for A$898M

I Squared Capital to Acquire oOh!media in A$898M Deal

I Squared Capital has agreed to acquire Australian and New Zealand out-of-home media company oOh!media for approximately A$898 million, targeting a large physical advertising network as digital out-of-home (DOOH), programmatic buying and audience measurement reshape the OOH market. Under the proposed scheme of arrangement, oOh!media shareholders will receive A$1.70 per share in cash, valuing the…

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Omnichannel Retail Media Gets New Boost

Broadsign and Mirakl Ads Announce Strategic Partnership to Unify Online and In-Store Retail Media

Cannes, France – June 24, 2026 — During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising. The collaboration will…

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