Sydney, Australia – 30 September 2026 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, in partnership with Omnicom Media and Annalect, today published “The store locator effect: How store information moves audiences from screen to store.” This new research study examines how the…
Vistar Media is expanding its operations in Japan with a dedicated local team and a broader deployment of its out-of-home advertising technology, targeting a market where transit media, digital inventory and technology-driven advertising are already well established. The company, part of T-Mobile Advertising Solutions, said the expansion will make its broader technology stack available to…
NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced a partnership with Veridooh, the award-winning global leader in 100% independent out of home (OOH) verification. The partnership brings independent verification to Big Happy’s digital out of home (DOOH) campaigns, giving advertisers the same accountability they expect from digital and mobile advertising. Big Happy…
The Digital Place-based Advertising Association (DPAA) has announced the initial speaker lineup and theme for its 14th annual Video Everywhere Summit, scheduled for October 13, 2026, at Pier 60 at Chelsea Piers in New York. The event will center on “Real Connections,” a theme that arrives as digital out-of-home (DOOH) moves deeper into programmatic buying,…
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