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DOOH Verification Adds Independent Verified CPM

Big Happy Partners with Veridooh to Bring Independent Verified CPM to Digital Out of Home

NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced a partnership with Veridooh, the award-winning global leader in 100% independent out of home (OOH) verification. The partnership brings independent verification to Big Happy’s digital out of home (DOOH) campaigns, giving advertisers the same accountability they expect from digital and mobile advertising. Big Happy…

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DPAA 2026 Summit Highlights DOOH Growth

DPAA Sets 2026 Video Everywhere Summit as DOOH Enters Its Next Phase

The Digital Place-based Advertising Association (DPAA) has announced the initial speaker lineup and theme for its 14th annual Video Everywhere Summit, scheduled for October 13, 2026, at Pier 60 at Chelsea Piers in New York. The event will center on “Real Connections,” a theme that arrives as digital out-of-home (DOOH) moves deeper into programmatic buying,…

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