Measurement continues to become a defining priority for the out-of-home (OOH) advertising industry as advertisers demand greater accountability across every media investment. Responding to that shift, DOmedia has expanded its OOH advertising platform through a new integration with Reveal’s Brand Lift solution, allowing agencies and brands to evaluate campaign impact without leaving their existing planning…
Cannes, France – June 24, 2026 — During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising. The collaboration will…
WASHINGTON, June 03, 2026 (GLOBE NEWSWIRE) — The U.S. out of home (OOH) advertising industry continued its record-breaking momentum in Q1 2026, generating an all-time first quarter high of $2.12 billion in revenue and extending OOH’s growth streak to 20 consecutive quarters. According to new data released today by the Out of Home Advertising Association of…
London; 20 May 2026: Veridooh, the award-winning global leader in 100% independent out-of-home (OOH) verification, has been appointed as the preferred partner of Azerion, a leading full-service digital advertising partner for brands, agencies, and publishers. Veridooh has developed world-first patented and proprietary SmartCreativeTM technology. This enables Veridooh to independently collect OOH delivery data, without relying on…
Clear Channel Outdoor Secures $2.9 B Senior Secured Notes Amendment Ahead of Madison Parent Merger – the out‑of‑home (OOH) giant announced on April 13 that it has obtained the required consents to amend $2.915 billion of senior secured notes, clearing a key financial hurdle for its pending merger with Madison Parent Inc. Deal Mechanics and Consent Solicitation Clear Channel…
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced on April 6, 2026 that it has begun a formal consent solicitation to secure holder approval for amendments to three series of its senior secured notes. The move is tied directly to the company’s upcoming merger with Madison Parent Inc., a transaction slated for completion in the third quarter of 2026….
Atmosphere TV, the streaming‑CTV network that powers screens in bars, restaurants, gyms and airports, announced a new partnership with research firm MediaScience to validate the platform’s performance against traditional linear television in out‑of‑home (OOH) settings. The collaboration, revealed on March 25, 2026, employed eye‑tracking glasses to monitor how participants interacted with multiple screens in real‑world environments. The…
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