DOOH Archives - AdTech Edge

AI Advertising Platform: Adwave Partners With EDM

Adwave Partners with DOOH Media Network Owner Evergreen Digital Media in Strategic Capital and Licensing Deal

AdTech Edge1 month ago1 month ago13 mins

Under the partnership, Evergreen will provide capital to Adwave to facilitate the continued development of Adwave’s AI platform, while Evergreen will receive a preferred licensing agreement to the platform. FREDERICK, Md., October 2026 – Adwave, the company behind the AI-powered WaveRunner advertising platform, has formed a strategic partnership with Evergreen Digital Media Corp. (EDM), a…

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DOOH Store Locators Influence Consumer Intent

Research Finds Inclusion of Store Locators in DOOH Advertising Directly Impacts Visit and Purchase Intent

AdTech Edge1 month ago1 month ago03 mins

Sydney, Australia – 30 September 2026 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, in partnership with Omnicom Media and Annalect, today published “The store locator effect: How store information moves audiences from screen to store.” This new research study examines how the…

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Hologram Media Network Expands DOOH Advertising

Hologram Media Network Names Jay Wolff Chief Growth Officer as Company Enters Next Phase of Expansion

AdTech Edge2 months ago2 months ago05 mins

Veteran digital media executive joins HMN to accelerate growth as video, experiential and digital out-of-home media converge, creating a new category of holographic media NEW YORK — Hologram Media Network (HMN), the only national spatial advertising network bringing interactive 3D and immersive video experiences into real-world environments, today announced the appointment of Jay Wolff as…

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OAAA Research Shows OOH Drives Consumer Action

New OAAA Research: OOH Turns Attention Into Action Across the Consumer Retail Journey

AdTech Edge2 months ago2 months ago05 mins

WASHINGTON, (GLOBE NEWSWIRE) –– New research from the Out of Home Advertising Association of America (OAAA), conducted in partnership with The Harris Poll, shows how engaging consumers in the real world can influence behavior from initial brand discovery through purchase. Nearly three-quarters (73%) of adults ages 18-64 say they prefer products or retailers that engage…

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Quad Expands In-Store Retail Media Network

Quad Expands In-Store Retail Media Across 25 Smart & Final Stores

PR Newswire2 months ago2 months ago04 mins

Quad is expanding its In-Store Connect retail media network through a partnership with Chedraui USA that will place digital screens across 25 Smart & Final stores in California this fall. The deployment extends retail media beyond retailer websites and apps into physical shopping environments, giving consumer packaged goods (CPG) brands another advertising channel closer to…

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Clear Channel Wins Pensacola Airport Ad Deal

Clear Channel Outdoor Wins Pensacola Airport Advertising Contract

PR Newswire2 months ago2 months ago04 mins

Clear Channel Outdoor has been selected to manage the advertising concession at Pensacola International Airport (PNS), bringing a new digital out-of-home media program to an airport undergoing a broader expansion of its passenger infrastructure. The agreement shifts the airport’s advertising operation from an in-house model to an external media concessionaire and introduces new digital and…

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A8 Media Launches Signal for Smarter DOOH

A8 Media’s New Audience-Led Platform Signal Enables ‘forensic’ Planning, Optimisation and Evaluation of DOOH Campaigns

AdTech Edge2 months ago2 months ago04 mins

London; 9 September 2026: Out-of-home (OOH) advertising specialist, A8 Media, has launched its proprietary digital OOH (DOOH) planning intelligence and campaign insights platform, Signal. The new tool will help A8’s team plan smarter campaigns, understand performance more clearly and deliver better results for its clients, as the channel continues to grow. (OOH advertising saw a 12.7% increase in…

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Vistar Media Expands DOOH Operations in Japan

Vistar Media Expands Programmatic OOH Operations in Japan

GlobeNews Wire2 months ago2 months ago04 mins

Vistar Media is expanding its operations in Japan with a dedicated local team and a broader deployment of its out-of-home advertising technology, targeting a market where transit media, digital inventory and technology-driven advertising are already well established. The company, part of T-Mobile Advertising Solutions, said the expansion will make its broader technology stack available to…

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AdTechEdge: Onescreen Names Adam Skinner CEO

Onescreen Names Commerce Media Heavyweight Adam Skinner as CEO to Scale Modern OOH

AdTech Edge2 months ago2 months ago04 mins

BOSTON, MA – Onescreen, the modern partner for out-of-home (OOH) advertising, today named Adam Skinner as Chief Executive Officer. Skinner joins from Epsilon, where he was Managing Director, Retail Media, and previously served as Chief Technology Officer and then Chief Operating Officer of CitrusAd, the retail media platform Publicis Groupe’s Epsilon acquired in 2021. He succeeds…

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OUTFRONT CEO to Address Citi’s 2026 TMT Conference

PR Newswire2 months ago2 months ago03 mins

OUTFRONT Media CEO Nick Brien is scheduled to participate in Citi’s 2026 Global TMT Conference on September 8, giving investors an opportunity to hear directly from one of the major U.S. out-of-home media operators as the sector continues shifting toward digitally enabled, data-driven advertising. Brien is scheduled to present at 8:50 a.m. Eastern Time. OUTFRONT…

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