DOOH Archives - Page 2 of 3

DOOH Verification Adds Independent Verified CPM

Big Happy Partners with Veridooh to Bring Independent Verified CPM to Digital Out of Home

AdTech Edge2 months ago2 months ago14 mins

NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced a partnership with Veridooh, the award-winning global leader in 100% independent out of home (OOH) verification. The partnership brings independent verification to Big Happy’s digital out of home (DOOH) campaigns, giving advertisers the same accountability they expect from digital and mobile advertising. Big Happy…

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DPAA Sets 2026 Video Everywhere Summit as DOOH Enters Its Next Phase

PR Newswire2 months ago2 months ago05 mins

The Digital Place-based Advertising Association (DPAA) has announced the initial speaker lineup and theme for its 14th annual Video Everywhere Summit, scheduled for October 13, 2026, at Pier 60 at Chelsea Piers in New York. The event will center on “Real Connections,” a theme that arrives as digital out-of-home (DOOH) moves deeper into programmatic buying,…

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OOH Advertising Revenue Hits Record $3.16B in Q2 2026

GlobeNews Wire3 months ago3 months ago04 mins

U.S. out-of-home (OOH) advertising revenue reached a record $3.16 billion in the second quarter of 2026, up 10.7% year over year, as brands including Coca-Cola, Apple, Amazon and OpenAI increased spending across physical and digital advertising environments. New data from the Out of Home Advertising Association of America (OAAA) shows the quarter was the first…

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DeepIntent Expands Healthcare DOOH Advertising

DeepIntent Adds Vistar DOOH Inventory for Healthcare Marketers

GlobeNews Wire3 months ago3 months ago15 mins

Healthcare demand-side platform (DSP) DeepIntent has partnered with Vistar Media to bring premium digital out-of-home (DOOH) inventory into its programmatic marketplace. The integration gives healthcare advertisers access to Vistar’s digital screens alongside DeepIntent’s healthcare audiences, optimization tools and measurement capabilities, expanding the role of DOOH in omnichannel healthcare campaigns. The partnership connects two increasingly important…

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I Squared to Acquire oOh!media for A$898M

I Squared Capital to Acquire oOh!media in A$898M Deal

BusinessWire3 months ago3 months ago04 mins

I Squared Capital has agreed to acquire Australian and New Zealand out-of-home media company oOh!media for approximately A$898 million, targeting a large physical advertising network as digital out-of-home (DOOH), programmatic buying and audience measurement reshape the OOH market. Under the proposed scheme of arrangement, oOh!media shareholders will receive A$1.70 per share in cash, valuing the…

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DOmedia Adds Reveal Brand Lift to OOH Ad Platform

PR Newswire3 months ago3 months ago04 mins

Measurement continues to become a defining priority for the out-of-home (OOH) advertising industry as advertisers demand greater accountability across every media investment. Responding to that shift, DOmedia has expanded its OOH advertising platform through a new integration with Reveal’s Brand Lift solution, allowing agencies and brands to evaluate campaign impact without leaving their existing planning…

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Broadsign and Mirakl Ads Announce Strategic Partnership to Unify Online and In-Store Retail Media

AdTech Edge5 months ago5 months ago14 mins

Cannes, France – June 24, 2026 — During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising. The collaboration will…

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OOH Advertising Revenue Hits Record $2.12B in Q1

OOH Hits New First Quarter High as Revenue Reaches $2.12 Billion Driven by Digital Growth and AI Brands

AdTech Edge5 months ago5 months ago05 mins

WASHINGTON, June 03, 2026 (GLOBE NEWSWIRE) — The U.S. out of home (OOH) advertising industry continued its record-breaking momentum in Q1 2026, generating an all-time first quarter high of $2.12 billion in revenue and extending OOH’s growth streak to 20 consecutive quarters. According to new data released today by the Out of Home Advertising Association of…

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Azerion and Veridooh Expand pDOOH Verification

Azerion-Veridooh partnership brings independent verification to programmatic DOOH

AdTech Edge6 months ago4 months ago04 mins

London; 20 May 2026: Veridooh, the award-winning global leader in 100% independent out-of-home (OOH) verification, has been appointed as the preferred partner of Azerion, a leading full-service digital advertising partner for brands, agencies, and publishers. Veridooh has developed world-first patented and proprietary SmartCreativeTM technology. This enables Veridooh to independently collect OOH delivery data, without relying on…

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Clear Channel Outdoor senior secured notes amendment

Clear Channel Outdoor Secures $2.9 B Senior Secured Notes Amendment Ahead of Madison Parent Merger

PR Newswire7 months ago7 months ago05 mins

Clear Channel Outdoor Secures $2.9 B Senior Secured Notes Amendment Ahead of Madison Parent Merger – the out‑of‑home (OOH) giant announced on April 13 that it has obtained the required consents to amend $2.915 billion of senior secured notes, clearing a key financial hurdle for its pending merger with Madison Parent Inc. Deal Mechanics and Consent Solicitation Clear Channel…

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