Home service companies that connect advertising data to completed jobs are seeing materially different economics from those that optimize around leads and calls alone. An analysis from Lachi Media of $84.1 million in advertising spend across 126 U.S. home service businesses found that companies tying advertising to completed jobs generated 38% higher median gross-profit returns…
LONDON, August 12th, 2026: Screwfix, the leading retailer to the trade has appointed Incubeta to its PPC account for UK and Ireland. Incubeta won the business following a highly competitive, multi-stage pitch process, led by the brand’s Digital Marketing team. The agency has been awarded full responsibility for its PPC account management and strategic consultancy….
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