ProgrammaticAdvertising Archives - Page 16 of 17

Freestar’s Intelligence Suite helps The Associated Press boost efficiency and unlock new revenue streams.

AdTech EdgeNovember 13, 2025November 13, 202502 mins

Freestar, the leading monetization partner for large digital media publishers and e-commerce sites, today announced a strategic collaboration with The Associated Press (AP), an independent global news organization dedicated to factual reporting, designed to optimize the AP’s programmatic performance and expand access to premium global advertisers. The collaboration helps create new revenue streams for AP while supporting quality journalism through its innovative advertising technology.

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AdTech in India: Growth Trajectories and Global Relevance

AdTech EdgeSeptember 17, 2025June 26, 202608 mins

The Indian advertising technology (AdTech) sector is undergoing a profound transformation, reshaping how brands communicate with consumers in one of the world’s fastest-growing digital markets. Once seen as a fragmented ecosystem driven by basic media buying and volume-based reach, India’s AdTech landscape has matured into a sophisticated arena defined by data-driven strategies, AI-powered personalization, and…

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AdTech 2030: AI, Trust & Immersive Futures

AdTech EdgeSeptember 16, 2025September 16, 202509 mins

1. AI, ML, and data streaming are transforming advertising. What technologies do you believe will define AdTech in 2030? If I look at where the industry is heading, I’d say AdTech in 2030 will be defined by intelligence, trust, and adaptability working in unison. The technologies shaping AdTech will be less about isolated innovations and…

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NIQ & The Trade Desk: Smarter Shopper Targeting

AdTech EdgeSeptember 16, 2025September 16, 202508 mins

1. How does your partnership with The Trade Desk align with your broader mission to deliver omnichannel consumer intelligence to advertisers? NIQ’s media division is dedicated to helping marketers and media owners around the world plan, activate, and measure their media investments with greater precision and impact. We do this through a unique combination of…

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AdGood and A+E Global Media Partner to Expand Nonprofit Access to Premium CTV Advertising

AdTech EdgeAugust 18, 2025August 18, 202503 mins

AdGood, a nonprofit organization revolutionizing access to Connected TV (CTV) advertising for mission-driven organizations, proudly announces a new partnership with A+E Global Media, one of the world’s leading media and entertainment companies. Through this groundbreaking collaboration, A+E Global Media will donate premium CTV advertising inventory to support nonprofit organizations across the country.

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IFA Berlin: The Global Stage More U.S. Brands Should Be Watching

AdTech EdgeAugust 12, 2025August 12, 202506 mins

Every September, Berlin becomes a magnet for innovation, ideas, and influence. IFA Berlin, one of the world’s most significant technology trade shows, gathers global decision-makers, innovators, and marketers across the consumer electronics and home appliance sectors. Yet despite its global impact, many U.S. brands remain underrepresented at this event. This is a missed opportunity for…

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Unlocking the Power of Connected TV for Nonprofits

AdTech EdgeJuly 29, 2025August 4, 202506 mins

In a media landscape dominated by for-profit campaigns, nonprofit organizations have long been priced out of the most impactful screen in the home: Connected TV (CTV). At AdGood, we’re changing that. Our mission is simple but ambitious: to make premium CTV advertising accessible, affordable, and effective for every nonprofit, no matter their size or budget….

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Interviews

Tim Ware on the Future of ID-less CTV Advertising

AdTech EdgeJuly 23, 2025July 28, 202506 mins

1. How do you plan to achieve effective audience targeting without relying on device IDs or cookies? a. In the Future Today Marketplace, we’re leaning into contextual signals and predictive audience targeting that utilizes AI and machine learning. Our approach blends high-quality, addressable first-party data with privacy-compliant third-party data and real-time signals like geography and time…

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CTV needs dynamic ad insertion to be done right: Here’s why

AdTech EdgeJuly 15, 2025July 15, 202505 mins

Broadcasters in today’s digital-first media landscape are expected to deliver seamless, high-quality viewer experiences while also maximizing return on investment through ad revenue. This balancing act has made dynamic ad insertion (DAI) a must-have technology, offering personalized advertising at scale and maximizing monetization opportunities. But there’s more to it than simply stitching an ad into…

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