ProgrammaticAdvertising Archives - Page 17 of 17

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Cadent Launches Advanced Supply Category Targeting for Advertisers

PR NewswireMay 30, 2025May 30, 202502 mins

Cadent, a predictive advertising company, has announced the launch of advanced supply category targeting within the Cadent Ad Manager. This feature, developed in partnership with Jounce Media, enhances transparency and efficiency in programmatic advertising by allowing advertisers to control inventory quality with greater precision. The update supports Cadent’s broader mission to streamline ad buying across all screens through smarter supply path optimization (SPO) and improved inventory management.

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Redfin Selects Magnite as Preferred SSP to Power Data-Driven Real Estate Advertising

GlobeNews WireMay 15, 2025May 15, 202502 mins

Redfin, the technology-driven real estate brokerage, has chosen Magnite, the largest independent sell-side platform (SSP), as its preferred partner to power data-driven advertising deals. This partnership enables advertisers to reach exclusive real estate audiences during critical moments in the home-buying journey through advanced programmatic technology.

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Pixalate Releases UK April 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Quality

GlobeNews WireMay 14, 2025May 14, 202502 mins

Pixalate, a market leader in ad fraud protection, privacy, and compliance analytics, has released its April 2025 rankings for the top mobile gaming apps in the United Kingdom. These rankings, which focus on programmatic advertising traffic quality, are based on the Publisher Trust Index (PTI) and cover both the Apple App Store and Google Play Store.

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Thumzup Surpasses 900 Advertisers, Expanding Rapidly in Digital Ad Space

PR NewswireMay 5, 2025May 6, 202502 mins

Thumzup Media Corporation (“Thumzup”) has reached a significant milestone, surpassing 900 advertisers with a remarkable compound annual growth rate (CAGR) of 220%. This milestone highlights Thumzup’s rapid expansion in the digital advertising space, as the company continues to grow and evolve its social media branding and programmatic marketing solutions. The company expects to reach 1,000 advertisers by mid-Q2 and 5,000 advertisers by the end of 2025, signaling its strong growth trajectory.

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Boost by Sonobi Enhances Digital Advertising Reach Across Devices

EIN PresswireMay 2, 2025May 2, 202502 mins

Sonobi, a leader in digital media technology, has launched Boost by Sonobi, an innovative solution aimed at enhancing digital advertising reach. Boost helps advertisers increase reach, sustain audience scale, and extend the impact of campaigns across multiple connected devices within the same household. By addressing two key challenges in digital advertising reach rate and audience decay—Boost transforms a single impression into multiple opportunities for engagement.

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