Vusion has signed an agreement to acquire In-Store Media (ISM), a retail media company specializing in physical store advertising networks, in a move that strengthens its ambition to build a digital in-store retail media platform. The acquisition combines Vusion’s AI-powered connected-store technology with ISM’s expertise in retail media monetization, positioning the companies to help retailers…
Massmart has partnered with Criteo to strengthen its retail media capabilities across South Africa, introducing sponsored product and onsite display advertising on its digital properties. The collaboration enables brands and marketplace sellers to reach shoppers with data-driven advertising throughout the purchase journey while positioning Massmart to capitalize on the rapid growth of retail media across…
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