Retail Media Networks Archives

Retail Media: Cotswold Outdoor Expands In-Store Ads

Cotswold Outdoor Group Expands Retail Media Strategy to In-store with Broadsign and IUF

AdTech EdgeOctober 6, 2026October 6, 202604 mins

Collaboration delivers scalable display network infrastructure, creating new omnichannel opportunities for advertisers and driving measurable results. MONTREAL – (October 6, 2026) – Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with the UK retailer, Cotswold Outdoor Group, to expand its retail media network (RMN) with a scalable in-store advertising infrastructure. The upgrade provides a unified workflow…

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Ace Hardware Expands RedVest Media With New AdTech

PR NewswireAugust 28, 2026August 28, 202604 mins

Ace Hardware is expanding its retail media operation with new measurement, audience, social and commerce-media capabilities as RedVest Media moves deeper into full-funnel advertising. At its inaugural 2027 Upfront, RedVest Media announced incrementality measurement for offsite campaigns, new-to-brand reporting, an expanded audience library, social amplification, influencer marketing and a new advertising relationship with DoorDash. The…

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Vusion Acquires In-Store Media to Expand Retail Media Platform

PR NewswireJuly 27, 2026July 27, 202606 mins

Vusion has signed an agreement to acquire In-Store Media (ISM), a retail media company specializing in physical store advertising networks, in a move that strengthens its ambition to build a digital in-store retail media platform. The acquisition combines Vusion’s AI-powered connected-store technology with ISM’s expertise in retail media monetization, positioning the companies to help retailers…

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Massmart Retail Media Expands With Criteo

Massmart Expands Retail Media Network With Criteo Platform

PR NewswireJuly 22, 2026July 22, 202605 mins

Massmart has partnered with Criteo to strengthen its retail media capabilities across South Africa, introducing sponsored product and onsite display advertising on its digital properties. The collaboration enables brands and marketplace sellers to reach shoppers with data-driven advertising throughout the purchase journey while positioning Massmart to capitalize on the rapid growth of retail media across…

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