Amazon Ads has launched “First Day Ready,” a multi-brand campaign designed to connect advertisers with Gen Z consumers during the transition to college through a combination of streaming media, creator content, shoppable experiences, physical activations and live entertainment. Developed by Amazon Ads’ Brand Innovation Lab, the campaign brings together Gatorade, Michael Kors and SharkNinja, with…
Creator advertising is moving closer to the operating model of other paid media channels, with brands increasingly looking for scalable buying, measurement and optimization rather than one-off influencer partnerships. Agentio, a creator-media buying platform, says olive oil brand Graza used its platform to expand creator advertising across YouTube and Meta without hiring a dedicated influencer…
Comcast’s Universal Ads is partnering with Tracer to strengthen the data infrastructure behind its effort to make television advertising easier to buy, measure and operate at scale. The partnership centers on creating a centralized operational layer across Universal Ads’ technology environment, bringing together operational and revenue data that previously sat across different systems. The goal…
Home service companies that connect advertising data to completed jobs are seeing materially different economics from those that optimize around leads and calls alone. An analysis from Lachi Media of $84.1 million in advertising spend across 126 U.S. home service businesses found that companies tying advertising to completed jobs generated 38% higher median gross-profit returns…
Ogury has appointed Nadav Perry as chief revenue officer for the Americas, putting a senior digital advertising executive in charge of sales execution and revenue growth as the adtech company expands its cross-channel offering. Perry will oversee commercial operations across the United States, Mexico and Canada and join Ogury’s Executive Committee, reporting to CEO Nicolas…
Zillow Group has reached a resolution with the U.S. Federal Trade Commission and five states over its multifamily rental listings syndication agreement with Redfin, allowing the partnership to continue while opening the door to separate advertising products from both companies in 2027. The agreement keeps multifamily listings syndicated across Zillow, Trulia, HotPads, Rent.com, ApartmentGuide and…
New U.S. tariffs on roughly $28 billion of Canadian goods are prompting Canadian businesses to scrutinize supplier relationships and operating costs, and WebMax Canada is arguing that digital services should be part of that review. The company is encouraging businesses to examine who owns their website, SEO and AI visibility providers, where the work is…
Nani Media House (NMH), the publisher behind Rich Monday Paper and a portfolio of locally focused “Good News” publications, is expanding its business model through a limited global franchise offering. The British media company is targeting experienced franchise operators across North America, Europe, the Middle East and other international markets. Its proposition is relatively unusual…
Zen Advertise is taking a different approach to small-business digital advertising, replacing the campaign-management model of major ad platforms with a fixed-price service in which the advertiser pays for a predefined traffic package and the company manages distribution. The new service starts at $49 and is aimed at small businesses, entrepreneurs and website owners that…
Triton Digital’s Q2 2026 U.S. Podcast Ranker points to a shifting digital audio market where political conversation, creator-led programming and comedy are reshaping listener behavior. While Comedy remained the largest podcast category by reach at 44.5%, News posted the strongest quarter-over-quarter increase, rising 8.4% as audiences increasingly turned to political and opinion-driven audio ahead of…
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