IAB Tech Lab Introduces Standardized CTV Ad Portfolio to Streamline Programmatic TV Buying, a move that could reshape how advertisers and publishers transact emerging Connected TV (CTV) formats across the programmatic supply chain. What the CTV Ad Portfolio Adds The IAB Tech Lab announced a suite of new technical specifications that formalize the way CTV…
Weather Company and Steller Turn Weather Searches into a Travel Discovery Engine, unveiling a partnership that fuses real‑time weather data with creator‑led travel video to reach travelers the moment they signal intent. The Weather Company, the data arm of IBM’s The Weather Channel, announced a joint venture with Steller, a fast‑growing short‑form travel video platform,…
ArcSpan Powers Gamer Grid, Delivering AI‑Driven Gaming Audience Targeting for Programmatic Ads — the partnership announced on May 6, 2026 brings together ArcSpan’s Audience Monetization System (AMS) and Overwolf’s newly launched Gamer Grid to give advertisers deterministic, privacy‑compliant access to more than 113 million monthly PC gamers across titles such as: ArcSpan, the AI‑first data monetization platform that has become a backbone…
Rakuten Advertising announced Mirai, an AI‑driven conversational agent that lets advertisers create, configure, and optimize affiliate offers through natural‑language interaction, marking a notable shift toward autonomous campaign management in the ad‑tech ecosystem. What Rakuten Advertising unveiled On May 6, 2026, Rakuten Advertising introduced Mirai, a generative‑AI platform designed to streamline affiliate program operations. Unlike conventional affiliate tools…
Swiftly Partners with Vistar Media to Augment its Omnichannel Reach with Digital Out‑of‑Home, a new collaboration that blends Swiftly’s retail‑media platform with Vistar’s programmatic DOOH network to give brands a unified way to target shoppers across digital, mobile and physical screens. What the partnership entails Swiftly, the SaaS‑based retail‑technology provider, announced a strategic integration with Vistar…
AI‑Driven Digital Video Ads Set to Top $80 B in 2026, IAB Report Shows – The Interactive Advertising Bureau (IAB) disclosed that U.S. digital video ad spend is on track to exceed $80 billion this year, growing 11 % year‑over‑year and outpacing the broader advertising market by nearly 20 %. The forecast, detailed in the “2026 IAB Digital Video…
Top‑Performing Montblanc Buyback Postcard Now Available to Chrysler Dodge Jeep and Ram Dealerships Nationwide During Special Promotional Month – Mudd Advertising announced that its flagship direct‑mail solution, the Montblanc Buyback Postcard, is now offered to all Chrysler, Dodge, Jeep and Ram (CDJR) dealers via the Stellantis Market Center portal, marking the first time the high‑response…
TripleLift appoints new CTO and CMO to accelerate AI‑driven ad tech platform. The Creative SSP powered by TL Spark announced the hiring of Timothy Jasionowski as Chief Product and Technology Officer and Benjamin Felix as Chief Marketing Officer, signaling a strategic push to unify creative, data, and measurement across the open web, retail media, and connected‑TV…
Sitecore Teams Up with Americaneagle.com to Bolster Managed Cloud Infrastructure for Enterprise Marketers announced a strategic enhancement to its Managed Cloud offering, extending operational support for on‑premise Sitecore deployments to the seasoned hosting specialist Americaneagle.com. What the partnership entails On May 5, 2026 Sitecore disclosed a new service layer that hands the infrastructure‑management responsibilities of its…
Bluefish, the Agentic Marketing Platform (AMP) trusted by Fortune 500 brands, announced today the launch of its AI Accuracy suite—a brand‑verified data pipeline designed to curb factual errors and hallucinations in large language model (LLM) responses across ChatGPT, Google AI, Claude, Perplexity, Amazon Rufus and emerging generative agents. The new AI Accuracy offering builds on Bluefish’s…
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