Rick Lance Studio says authenticity is redefining the voice‑over market, announcing a strategic shift toward natural, human‑centered audio that it believes will reshape how brands communicate across ad‑tech ecosystems. The announcement At a keynote in Thompson’s Station, Tennessee, Rick Lance, founder of Rick Lance Studio, unveiled a new positioning statement that places “authenticity” at the core of voice‑over production. The…

Lamar Advertising CEO to Speak at J.P. Morgan 2026 Global Tech, Media & Communications Conference – Lamar Advertising Company (NASDAQ:LAMR) announced that its chief executive, Sean Reilly, will join a live Q&A session at the J.P. Morgan 2026 Global Technology, Media and Communications Conference on May 18, 2026. The appearance positions the out‑of‑home (OOH) giant at the crossroads of programmatic…

The Advertising Specialty Institute (ASI) unveiled its 2026 Global Advertising Impressions Study on May 8, revealing that promotional products generate more brand impressions per dollar than television or digital media. The research, based on responses from nearly 5,000 consumers across North America and Europe, positions logo‑branded merchandise as a cost‑efficient cornerstone for enterprise marketing teams. The…