Hisense unveils RGB MiniLED TV lineup ahead of FIFA World Cup 2026, positioning its new UR9 Series and premium UX models as the centerpiece of a global campaign that blends high‑performance display tech with the world’s biggest sporting event. Hisense, the Chinese consumer‑electronics giant that has served as a FIFA World Cup sponsor since 2018, announced a fresh suite…
Albertsons Media Collective, the retail‑media arm of Albertsons Companies, announced today the rollout of an onsite incrementality measurement solution — a data‑driven tool that aims to separate true sales lift from baseline demand for advertisers running campaigns on the grocery giant’s digital properties. What the new tool does The onsite incrementality measurement platform embeds test‑and‑control experiments directly…
VTEX Puts AI at the Core of Ecommerce, Announcing a New Era of Digital Commerce – the Brazilian‑headquartered commerce platform unveiled a sweeping upgrade to its technology stack at VTEX Day, positioning the company as one of the first AI‑native providers in the crowded digital‑retail market. AI at the Core of VTEX’s Architecture VTEX’s new…
Mirakulo, INVIDI Team Up on Addressable TV Ads to launch a joint solution that blends broadcast distribution with broadband‑driven personalization, targeting advertisers and broadcasters across the Americas, Japan and Southeast Asia. The Partnership Explained Mirakulo, a veteran of ISDB‑T and ATSC 3.0 standards, and INVIDI Technologies, a specialist in addressable advertising, announced a strategic cooperation that…
StreamLayer has unveiled its AI‑powered Server‑Guided Ad Insertion (SGAI) platform, a new tool designed to unlock net‑new advertising inventory in live and on‑demand streaming while keeping ad load flat. What the Platform Does The SGAI engine sits on the server side of a stream and uses real‑time data signals—viewer engagement, content context, and AI‑driven decision…
Angelfish Marketing Launches Answer Engine Optimization Service to Boost B2B Visibility on AI Search Platforms, positioning the UK‑based agency at the forefront of a nascent market where AI‑driven answers are eclipsing traditional SERP rankings. The rise of generative AI tools such as ChatGPT, Google Gemini, and Perplexity has reshaped how enterprise buyers research vendors. Instead…
The agreement gives Swift TV access to Aaj Tak’s editorial ecosystem and to The Lallantop, a digital‑first news brand owned by the India Today Group. Both streams will be delivered through Swift TV’s FAST infrastructure, which already hosts more than 175 live channels and serves over 5 million global users. By embedding the Hindi news feed into Swift TV’s CTV lineup,…
MediaPET 2.1, the latest version of MediaPET.ai’s AI video platform, rolled out on April 17, 2026, promising to replace traditional timeline editing with a conversational, intent‑driven workflow. The upgrade positions the New York‑based startup as a serious contender in the ad‑tech ecosystem, where marketers increasingly demand rapid, data‑rich video production without the overhead of conventional editing suites. A new…
Brandpoint Unveils Optimize™ to Track AI‑Powered Brand Visibility – In a move that could reshape how marketers prove the ROI of content, Brandpoint announced the launch of Optimize™, an end‑to‑end SaaS platform that distributes premium brand stories, captures earned editorial coverage, and quantifies visibility in AI‑driven search results. Brandpoint, a long‑standing network for premium news…
Inuvo and FreeWheel Embed AI‑driven programmatic advertising deeper into the real‑time bidding layer. The collaboration blends Inuvo’s IntentKey consumer‑interest engine with FreeWheel’s Buyer Cloud demand‑side platform (DSP), promising advertisers a more granular, data‑rich way to evaluate each impression before the price is set. What the Integration Entails Inuvo’s IntentKey platform scans open‑web content to surface…
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