Adams Outdoor Advertising Acquires 15 Billboard Assets in Northeast Pennsylvania from Encore Outdoor Advertising – In a strategic tuck‑in move, Adams Outdoor Advertising announced Thursday that it has purchased 15 billboard faces—13 static and 2 digital—from family‑owned Encore Outdoor Advertising, bolstering its presence across the Pocono region. What the deal entails The transaction adds 15…
Boardwalk Pipelines, LP announced the acquisition of Spire Marketing Inc., rebranding the business as Boardwalk Continuum Marketing, LLC. The deal folds a seasoned gas‑marketing operation into Boardwalk’s existing pipeline, storage, and transportation assets, creating an end‑to‑end natural‑gas platform that promises tighter supply‑demand alignment, richer data insights, and new revenue streams for enterprise marketers in the energy sector. On April 30, 2026 Boardwalk Pipelines closed the…
C Squared Social triples media‑buying team to ride Meta’s AI-driven Andromeda update, announcing a strategic expansion that reshapes how performance marketers orchestrate data, creative, and automation across paid social, search and programmatic channels. On May 1, 2026, the Carlsbad‑based agency disclosed that it has added six senior specialists to its media‑buying division, effectively tripling the size of the team…
5WPR, a New York‑based independent public‑relations and digital‑marketing firm, announced on April 30, 2026 that it is now offering an AI‑enhanced “generative engine optimization” (GEO) service to amplify brand narratives launched at high‑profile events such as Ulta Beauty World, the American Academy of Dermatology Annual Meeting, and Coachella. From Trade Shows to Music Festivals: A New PR Playbook…
Beasley Broadcast Group Settles Debt Offers, Paving Way for AdTech Expansion. The Naples‑based media company announced on May 1, 2026 that it has closed a multi‑track debt restructuring that includes an exchange of its senior secured second‑lien notes, a cash tender for first‑lien notes, and the waiver of a participation clause that previously hampered the deal….
Wayward Boost Platform Scales Partnership Media for Enterprise Marketers – Wayward announced today the beta launch of Wayward Boost™, a patent‑pending SaaS solution that turns influencer and publisher collaborations into a measurable, programmatic ad channel. Wayward Boost arrives at a moment when brands are wrestling with two contradictory forces: the proven lift of partnership‑driven content and the…
zMaticoo expands AI‑driven programmatic micro‑series inventory across global markets – The Singapore‑based ad tech firm announced on April 30, 2026 that its AI‑powered programmatic platform now supports micro‑series video inventory in the United States, LATAM, Japan, Korea and Southeast Asia, giving advertisers a new avenue for high‑engagement mobile campaigns. What zMaticoo announced zMaticoo’s latest press release details…
Marketna Launches AI powered Classified Ads Platform for the Arab Market – Dubai‑based startup Marketna announced on May 4, 2026 the rollout of a bilingual (Arabic/English) digital classified advertising solution that leverages artificial‑intelligence to streamline buying and selling across nine initial MENA countries. What Marketna Is Introducing The new service, branded simply as Marketna, is a SaaS‑based…
The CW Network announced a strategic partnership with Roku that will launch in Fall 2026, delivering next‑day streaming of its flagship scripted, unscripted and game‑show titles on The Roku Channel. The deal positions the CW’s premium inventory alongside Roku’s massive audience, promising broader reach for advertisers and a fresh revenue stream for the broadcaster. The CW’s…
InMobi Unveils “Ad Experiences” Platform with Fossil as First Brand Partner, marking the Indian‑born ad‑tech firm’s entry into a full‑funnel, AI‑driven solution that blends first‑party data, premium CTV inventory, and programmatic reach to deliver measurable brand outcomes. What InMobi Ad Experiences Offers At its core, the solution bundles four traditionally siloed capabilities: inventory, targeting, creative,…
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