A website visitor who cannot access a particular offer does not necessarily represent lost demand. Twelvio and Retarget.gg are betting that such users can instead become a monetizable audience through geo-aware offer matching. Under a new collaboration agreement, the companies plan to expand Retarget.gg’s traffic monetization platform beyond its current gaming-focused deployments into additional markets…
Tiger Pistol is expanding its local advertising automation platform to TikTok after earning the TikTok Channel Sales specialty within the Marketing Technology category of the TikTok Marketing Partners Program. The move brings its automated creative and campaign workflow to short-form vertical video, targeting franchise networks, multi-location businesses and marketing resellers that need to adapt national…
Zuru Edge Limited has discontinued a consumer-review program and changed how it handles incentivized reviews following a challenge from The Procter & Gamble Company (P&G) before the BBB National Programs’ National Advertising Division (NAD). The dispute centers on the disclosure of incentives in consumer reviews, an issue that sits at the intersection of influencer marketing,…
Simon has launched “It’s a Simon Thing,” a national brand campaign that combines television, cinema, digital and social advertising with the company’s expanding retail media infrastructure. The campaign also represents one of the first major activations of the recently launched Simon Media Network, connecting brand marketing with first-party consumer data and media inventory across Simon’s…
Jinxin Technology Holding Company is expanding its AI-generated content strategy through an economic interest agreement tied to Yuanwei Network Technology (Shanghai), giving the Nasdaq-listed company exposure to a business focused on AI-generated video, short-form narrative content and multi-channel distribution. Under the September 15 agreement, Jinxin will acquire economic interests corresponding to 40% of the target…
Clear Channel Outdoor has been selected to manage the advertising concession at Pensacola International Airport (PNS), bringing a new digital out-of-home media program to an airport undergoing a broader expansion of its passenger infrastructure. The agreement shifts the airport’s advertising operation from an in-house model to an external media concessionaire and introduces new digital and…
OpenClips is introducing an AI advertising workflow designed to reduce the amount of creative planning required to turn an ecommerce product page into a video advertisement. The platform takes a single product URL and uses information from the page to generate a script, storyboard and finished video ad. The announcement addresses a familiar bottleneck in…
A new national poll from the MedShadow Foundation and Siena Research Institute suggests that Americans remain divided over prescription drug advertising, while showing broad support for tighter controls on how and where pharmaceutical companies promote medicines. Half of respondents said they support banning prescription drug advertisements, with the figure rising to 60% among adults aged…
DanAds and Nodals AI are partnering to help publishers offer performance-based advertising campaigns while using AI to forecast campaign outcomes and protect publisher-defined pricing floors. The collaboration combines DanAds’ self-service advertising technology with Nodals AI’s predictive modeling platform. The companies say the integration is designed to allow publishers to sell outcome-based campaigns, including cost-per-click (CPC)…
Wildfire Systems says its Wildfire Commerce Network (WCN), a distributed commerce media network spanning rewards, cashback and shopping platforms, has tripled its quarterly advertising booking volume since the third quarter of 2025. The network connects advertisers with shopping audiences across Wildfire’s client ecosystem, including KashKick, Shop Your Way and Travel Arrow. Wildfire said 235 advertisers…
Looking to publish a press release, guest article, interview or podcast? Connect with us.
A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.
© 2026 AdTechEdge. All rights reserved.
You have successfully subscribed to the newsletter
There was an error while trying to send your request. Please try again.
