Running a performance marketing campaign increasingly involves coordinating multiple advertising platforms, creative formats and measurement systems. Omneky is attempting to collapse that workflow into a conversational interface, making its autonomous AI Growth Agent available through the Grok Bot marketplace. Omneky has launched its plugin on the Grok Bot marketplace, allowing Grok users to access the…
Beasley Media Group is putting AI agents at the center of its advertising sales operation, deploying Futuri’s TopLine Enterprise across all of its markets under a multiyear agreement. The move gives sellers AI-assisted tools for prospecting, account research, outreach, meeting preparation, proposal development and campaign reporting, while leaving human sellers responsible for client-facing decisions and…
For online radio operators, proving that people are actually listening can be as important as attracting them in the first place. RadioCult is putting stream-source analytics at the center of that challenge, giving multi-presenter online stations real-time listener data, geographic and device insights, 12 months of historical reporting and exportable audience metrics that can be…
Streaming platforms have more content than ever, but much of that catalog never receives enough attention to generate meaningful value. Quickplay is addressing that problem with a new Engagement Quality Score (EQS) intelligence layer designed to quantify the value of individual content assets and moments, giving media companies a data-driven way to decide what should…
College athletics is increasingly being managed like a media business, with sponsorships, premium experiences, ticketing and branded activations becoming important revenue channels. Austin Peay State University Athletics is expanding its partnership with sports marketing company Taymar as it looks to build a larger corporate partnership operation and create more commercial opportunities around its sports properties….
As streaming libraries expand across apps, FAST channels and live television, finding something to watch is becoming an increasingly difficult problem for viewers—and an increasingly important one for CTV platforms. TiVo, a subsidiary of Xperi, has introduced Agent TiVo, a conversational AI experience that lets viewers search, refine recommendations and discover entertainment through natural voice…
Programmatic advertising has become increasingly sophisticated at identifying audiences, but live sports introduces another variable advertisers cannot easily capture from audience data alone: the moment when attention peaks. Genius Sports is partnering with Equativ and StackAdapt to bring real-time game signals into programmatic media buying, allowing brands to activate campaigns and dynamically adjust creative as…
Free ad-supported streaming television (FAST) has expanded the distribution of live sports, but monetizing those audiences remains a challenge for sports publishers and channel operators. Transmit is targeting that gap through a new partnership with Free Live Sports (FLS), giving participating FLS channel partners access to AI-powered inventory creation and premium advertiser demand across FAST…
Increasing advertising spend does not necessarily solve an eCommerce growth problem. Sometimes the issue is the offer, product positioning, buyer readiness or the path to checkout. Digital marketing agency ROOM1201 is formalizing its Demand Engineered Media Buying (DEMB) framework around that premise, combining conversion diagnostics with paid media execution across platforms such as Meta and…
The connected TV advertising market is becoming increasingly fragmented across smart-TV operating systems, OEMs and streaming environments. Teads is taking another step toward consolidating that supply with the global expansion of its partnership with Whale TV, bringing Whale TV HomeScreen and native CTV inventory into Teads Ad Manager across more than 100 countries. For advertisers,…
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