Athletica Sport Systems has installed its LiveLED In-Ice Display at the Sleeman Centre in Guelph, Ontario, creating a new digital advertising surface beneath the hockey ice. The company says the deployment, completed with the Guelph Storm, City of Guelph and Ontario Hockey League, is the first of its kind in North America. Digital signage has…
IAB Tech Lab has released the first version of its Programmatic Standard Practices for public comment, introducing proposed business rules and governance principles designed to make digital advertising transactions more consistent, transparent and efficient. Programmatic advertising depends on a complex chain of buyers, sellers, exchanges, supply-side platforms, demand-side platforms and intermediaries. While technical standards help…
MWD Web Design is expanding its paid-search offering with setup and ongoing management services for ChatGPT Ads, giving businesses another option for reaching consumers during AI-assisted product and service discovery. As conversational AI becomes part of how consumers research products, compare services and evaluate purchasing decisions, advertising agencies are beginning to treat AI platforms as…
MGID has upgraded its CPA Tune automated bidding engine, adding more granular traffic analysis and greater emphasis on recent behavioral signals to optimize native advertising campaigns against conversion and cost-per-acquisition targets. Automated bidding has become a central part of performance advertising, but models that lean heavily on historical campaign data can struggle when audience behavior…
HubSpot and OpenAI are expanding their partnership with a new integration that lets businesses create, manage and measure ChatGPT advertising campaigns directly inside HubSpot, connecting an emerging AI advertising channel with CRM data and attribution. The integration marks a notable shift in how AI-native advertising is being folded into existing marketing technology stacks. Rather than…
Criteo is expanding its performance advertising footprint in Southeast Asia through a new reseller partnership with Tyroo Technologies, giving advertisers in Thailand, Malaysia and the Philippines greater local access to Criteo’s commerce intelligence and AI-powered media solutions. Criteo is using regional partnerships to extend its advertising technology business across Southeast Asia, announcing a reseller agreement…
Mundial Media and Latino-owned public affairs firm Conexión are combining audience intelligence, cultural research, creative strategy and media capabilities in a new partnership aimed at helping campaigns, advocacy groups, corporations and institutions understand Latino audiences in the United States. The partnership brings together Conexión’s political strategy and communications expertise with Mundial Media’s advertising technology and…
Kexian is expanding its customized advertising-display offering around illuminated light boxes and related signage, targeting businesses that need physical brand identification across retail, hospitality, commercial and public environments. The China-based signage manufacturer says its portfolio includes LED backlit letters, facelit and sidelit letters, metal and acrylic signs, LED neon displays, marquee and giant letters, door…
FouAnalytics is expanding availability of FouAnalytics UNLIMITED, a flat-fee measurement service priced at $2 million annually and designed to measure advertising impressions across display, connected TV, online video, audio and native inventory without quantity limits. The offering also includes ClickTrackers and landing-page measurement, according to the company. The proposition addresses a persistent issue in digital…
ALT Placements has launched a digital publishing network aimed at businesses that face restrictions or limited availability across conventional digital advertising channels. The company says its model uses content publishing and organic search visibility rather than paid media as an alternative route to digital discovery. The network currently includes more than 120 digital properties, according…
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