IAB Tech Lab has released Podcast Technical Measurement Guidelines v2.3 for a 30-day public comment period, introducing updated standards for measuring podcast downloads, audiences, and advertising delivery using server-side log data. The revisions address both audio and video podcasts distributed through open RSS feeds and aim to improve consistency across podcast advertising measurement, giving publishers,…
Entravision Launches First AI‑Co‑Hosted Spanish Radio Show, “Al Aire y Sin Permiso,” a groundbreaking blend of artificial‑intelligence and human talent that aims to reshape Spanish‑language audio advertising in the United States. What the Show Introduces Entravision Communications Corp. (NYSE: EVC) rolled out “Al Aire y Sin Permiso” on José 97.5 FM in Los Angeles, pairing veteran host GeeGee Guzmán with…
LoopMe launches Chartboost Direct, a new SDK that channels brand advertising directly into mobile app environments, promising higher yields for publishers and a more data‑rich buying experience for marketers. Chartboost Direct is positioned as a brand‑focused demand‑side solution that plugs into existing mobile ad stacks without requiring publishers to overhaul their technology. The platform lets…
Rumble’s acquisition of Northern Data secures 85% share control, Paving Way for AI‑Powered Cloud Platform. In a June 8, 2026 press release, the Longboat Key‑based video and cloud services company disclosed that it has tendered 8.17 million Northern Data shares—representing 46.2% of the free‑float—and, together with transaction‑support agreements, now holds roughly 85.2% of the German AI‑hardware firm’s outstanding…
Entravision is expanding its AI-powered Latino radio program, “GeeGee & Coyotec,” to five additional U.S. markets across its Fuego Network, marking a significant step in the evolution of AI-driven audio content and multilingual media. Featuring Geraldine “GeeGee” Guzman alongside Coyotec, described as the industry’s first Latino AI radio personality, the show combines human hosting with…
The market for AI-powered marketing and revenue platforms continues to evolve beyond generative content creation, with enterprises increasingly seeking autonomous systems capable of executing complex business workflows. Against this backdrop, Fullcast has been recognized as a Market Shaper in Gartner’s July 2026 Emerging Market Quadrant for AI Agents for Marketing – Startup Vendors, reflecting growing…
Competitive ad intelligence has never been short on data. Marketers can already see where competitors advertise, how much they spend, and which creatives they run. What’s been missing is context—the intent behind those campaigns. BIScience, the company behind the ad intelligence platform AdClarity, thinks it has the answer.
The market research firm quantilope announced that it is adding a new AI‑enabled solution to its portfolio: the Ad Optimizer. Designed for brand marketers and insights teams, the platform claims to automate the assessment of advertising assets by measuring how well they trigger specific consumer motivations—known in the industry as Category Entry Points (CEPs). By…
Los Angeles‑based UpKeep launches a low‑code marketplace and AI‑driven builder that lets asset‑management professionals create custom CMMS applications without writing code. From Spreadsheets to Self‑Service Apps The maintenance sector, valued at roughly $700 billion, still relies heavily on spreadsheets and disparate tools to manage safety checks, compliance, inspections and fleet operations. UpKeep’s CEO and founder Ryan Chan highlighted…
Peer39 has released a new report examining the limitations of applying web-based brand safety and suitability approaches to connected TV (CTV), arguing that incomplete program metadata can leave advertisers with less information about the content and traffic behind an impression. The report, The Brand Safety Illusion: Why Web-Level Verification Doesn’t Travel to CTV, focuses on…
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