AdTech Edge

Ketch launches AI‑ready Marketing Management platform

Ketch Unveils AI‑Ready Marketing Preference Management to Capture Permissioned Zero‑Party Data

BusinessWireMarch 12, 2026March 12, 202606 mins

Ketch, the privacy‑focused firm that markets itself as an AI Privacy Company, announced a suite of new capabilities for its Marketing Preference Management (MPM) solution. The enhancements are designed to give enterprise marketers a more reliable way to collect, harmonize and activate zero‑party data—information that consumers deliberately share—while maintaining strict consent and preference controls across…

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MGID Partners with IAS to Elevate Ad Measurement and Optimization

BusinessWireApril 29, 2025April 29, 202502 mins

MGID, a global native advertising platform, has announced a strategic partnership with Integral Ad Science (IAS) to replace the recently discontinued Oracle Moat and strengthen its ad measurement, campaign performance, and brand safety capabilities. This collaboration aims to provide advertisers with transparent, optimized, and data-driven advertising experiences.

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RainCastle Communications Unveils New Brand Identity and Website for Fziomed

PR NewswireApril 30, 2025April 30, 202502 mins

RainCastle Communications, an award-winning branding and digital marketing firm, has unveiled a fresh brand identity and website for Fziomed, Inc., a surgical products company. As Fziomed approaches its 30th anniversary, the company sought to elevate its brand to reflect innovation and growth while preparing for regulatory approval in the United States.

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Pixalate launches High‑Risk Mobile Apps blocklist

Pixalate rolls out High‑Risk Mobile Apps pre‑bid blocklist, introducing nine granular risk tags for programmatic advertising

GlobeNews WireMarch 13, 2026March 13, 202605 mins

Pixalate announced the launch of its High‑Risk Apps (HRA) mobile‑app pre‑bid blocklist, a daily‑updated feed that identifies iOS and Android applications deemed dangerous or fraudulent. The service aggregates persistent invalid‑traffic signals, app‑store compliance checks, app‑ads.txt verification, and privacy‑risk indicators into a single list that can be applied before a bid is placed in real‑time bidding…

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ShengShu Launches Vidu Q3 Reference‑to‑Video AI Platform

ShengShu Unveils Vidu Q3 Reference‑to‑Video, AI Platform Boosting Story‑Driven Video Creation

PR NewswireApril 14, 2026April 14, 202605 mins

Singapore‑based ShengShu Technology, a leader in multimodal generative AI, rolled out Vidu Q3 Reference‑to‑Video on April 13, 2026. The new capability expands the Vidu model family with a reference‑based generation engine that can ingest multiple visual and audio cues and output a synchronized 16‑second video clip. The launch coincides with a RMB 2 billion Series B round led by Alibaba…

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Disctopia Adds Native Apple Podcasts Publishing

Disctopia Brings Native Apple Podcasts Publishing to Independent Creators

EIN PresswireAugust 26, 2026August 26, 202606 mins

Podcast publishers increasingly face a distribution problem that has little to do with creating the show itself: getting audio, video and paid content into every major listening ecosystem without maintaining multiple publishing workflows. Disctopia is addressing part of that problem with native publishing to Apple Podcasts, allowing creators to deliver shows, subscriber-only audio and video…

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TripleLift launches TL Spark AI engine and TL Direct platform

TripleLift Unveils TL Spark AI Engine and TL Direct Self‑Serve Platform at Cannes

PR NewswireJune 19, 2026June 19, 202605 mins

TripleLift — the Creative SSP powered by its new TL Spark agentic intelligence layer — made a splash at the Cannes Lions International Festival of Creativity, announcing TL Spark, the TL Direct self‑serve marketplace, and fresh research on the “curation gap.” The rollout signals a shift from point‑solution ad tech toward an orchestrated stack that promises tighter integration of creative, supply, audience…

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Ogury Taps Nadav Perry to Lead Americas Revenue Growth

PR NewswireAugust 26, 2026August 26, 202604 mins

Ogury has appointed Nadav Perry as chief revenue officer for the Americas, putting a senior digital advertising executive in charge of sales execution and revenue growth as the adtech company expands its cross-channel offering. Perry will oversee commercial operations across the United States, Mexico and Canada and join Ogury’s Executive Committee, reporting to CEO Nicolas…

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Analytic Partners Unveils “Empowered Organizations” Study Highlighting ROI Gains from Commercial Analytics

BusinessWireJune 9, 2026June 9, 202605 mins

Analytic Partners Unveils “Empowered Organizations” Study Highlighting ROI Gains from Commercial Analytics – In a June 8 2026 release, Analytic Partners disclosed the results of its 2026 State of Commercial Decisioning Survey, naming a minority of enterprise advertisers that achieve markedly higher returns by embedding commercial analytics into day‑to‑day decision making. The Study and Its Core Findings The…

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Ignition+ Unveiled: AI‑Driven Programmatic Platform for Enterprises

Ignition+ Launches as a Unified AI‑Powered Programmatic Platform Targeting Enterprise Advertisers

PR NewswireMarch 5, 2026March 5, 202605 mins

When Orange 142, the programmatic arm of Direct Digital Holdings (Nasdaq: DRCT), announced Ignition+ on March 4, 2026, it signaled a fresh attempt to simplify the increasingly tangled world of digital media buying. The new platform promises a single‑pane‑of‑glass experience that merges campaign activation, inventory access, AI‑based optimization, and performance measurement—all under a flat‑fee structure designed to eliminate hidden…

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