Fuse Media, a leading minority-owned and operated media company, has launched AMPLITUDE, a comprehensive advertising platform designed to empower brands with custom ad solutions that amplify their presence in the dynamic media landscape. This new platform enables brands to reach diverse audiences while leveraging cultural relevance and advanced advertising technology.
ImagineNation, a full-service art and design agency and subsidiary of Joseph Studios, has announced its specialized focus on creating innovative packaging and impactful brand identities for B2B businesses, particularly those launching new product lines. In today’s competitive marketplace, strong brand identity and compelling packaging are critical factors that drive business success.
The New York Festivals Advertising Awards (NYFA) has partnered with LTX Studio, an AI-powered creative platform from Lightricks, to launch NYFAI—an innovative global competition that explores the future of AI-driven storytelling in advertising. This collaboration invites top-tier agencies to push the boundaries of creativity using the power of AI.
NIQ, a leader in consumer intelligence, has announced a global strategic partnership with The Trade Desk, a top provider of advertising technology. This collaboration will integrate NIQ’s consumer insights and purchasing behavior data into The Trade Desk’s platform, enabling more effective and precise ad targeting.
Nielsen, a global leader in audience measurement, has unveiled The Ad Supported Gauge, an extension of its renowned The Gauge™. This new quarterly report provides a comprehensive analysis of TV viewing on ad-supported platforms, including broadcast, cable, and streaming. With the 2025 TV Upfronts on the horizon, this report equips advertisers and agencies with critical insights to effectively engage with consumers across ad-supported platforms.
Thumzup Media Corporation (“Thumzup”) has reached a significant milestone, surpassing 900 advertisers with a remarkable compound annual growth rate (CAGR) of 220%. This milestone highlights Thumzup’s rapid expansion in the digital advertising space, as the company continues to grow and evolve its social media branding and programmatic marketing solutions. The company expects to reach 1,000 advertisers by mid-Q2 and 5,000 advertisers by the end of 2025, signaling its strong growth trajectory.
LoopMe, the global leader in brand performance, has announced an exciting new partnership with Microsoft Advertising. This collaboration integrates LoopMe’s first-to-market real-time brand optimization solution, PurchaseLoop, into Microsoft Curate. Through this integration, advertisers will gain access to real-time optimization, brand measurement, and custom data—driving better results in brand awareness, purchase intent, and consideration.
Sonobi, a leader in digital media technology, has launched Boost by Sonobi, an innovative solution aimed at enhancing digital advertising reach. Boost helps advertisers increase reach, sustain audience scale, and extend the impact of campaigns across multiple connected devices within the same household. By addressing two key challenges in digital advertising reach rate and audience decay—Boost transforms a single impression into multiple opportunities for engagement.
RainCastle Communications, an award-winning branding and digital marketing firm, has unveiled a fresh brand identity and website for Fziomed, Inc., a surgical products company. As Fziomed approaches its 30th anniversary, the company sought to elevate its brand to reflect innovation and growth while preparing for regulatory approval in the United States.
VidAU AI, a leader in AI-powered video advertising, has secured a new round of funding led by Nuohai Venture Capital. This investment follows the company’s Pre-A round in September 2024 with support from Nuohui Investment and River Jin Technology, marking a significant milestone in VidAU’s journey. With this new funding, VidAU aims to solidify its position as a top AI agent for video advertising, helping brands and marketers create engaging video content that resonates with global audiences.
A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.
© 2026 AdTechEdge. All rights reserved.
You have successfully subscribed to the newsletter
There was an error while trying to send your request. Please try again.
