Sabio’s Creator TV Named 2025 FAST Channel of the Year Finalist by StreamTV Awards

Sabio Holdings, a Los Angeles-based ad-tech company specializing in streaming TV audience engagement, announced that its Creator Television® (Creator TV) has been named a 2025 “FAST Channel of the Year” Award Finalist by the StreamTV Awards. The recognition highlights excellence in the streaming industry, with winners to be revealed at the 2025 StreamTV Show in Denver on June 11th.

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LoopMe Expands Partnership with Google Cloud to Boost Sustainable AI-Driven Advertising

LoopMe, a global leader in brand performance, today announced an expanded collaboration with Google Cloud to deepen its commitment to sustainability in the advertising ecosystem. Leveraging Google Cloud’s scalable infrastructure including Kubernetes Engine and BigQuery – LoopMe aims to optimize advanced AI models for better ad performance while minimizing environmental impact.

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Redfin Selects Magnite as Preferred SSP to Power Data-Driven Real Estate Advertising

Redfin, the technology-driven real estate brokerage, has chosen Magnite, the largest independent sell-side platform (SSP), as its preferred partner to power data-driven advertising deals. This partnership enables advertisers to reach exclusive real estate audiences during critical moments in the home-buying journey through advanced programmatic technology.

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Pixalate Releases UK April 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Quality

Pixalate, a market leader in ad fraud protection, privacy, and compliance analytics, has released its April 2025 rankings for the top mobile gaming apps in the United Kingdom. These rankings, which focus on programmatic advertising traffic quality, are based on the Publisher Trust Index (PTI) and cover both the Apple App Store and Google Play Store.

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DISH Media Launches AdvantEdge™: Revolutionizing Addressable Advertising Across TV and CTV

DISH Media, an industry leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, has launched AdvantEdge™, a next-generation holistic advertising solution. AdvantEdge™ brings brands a unified, efficient way to target and reach audiences across both linear and connected TV (CTV), leveraging verified, anonymized first-party data to ensure unmatched accuracy and campaign success.

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Adster Technologies Patents Innovation to Reduce Latency in Digital Ads

Adster Technologies Pvt Ltd, a leader in programmatic advertising technology, has been granted a United States patent for its innovative technology designed to reduce latency in digital ad serving. The patent, US Patent Application No. 18/926,743, recognizes Adster’s unique system and method for optimizing advertisement yield and reducing latency, marking a significant milestone in the ad tech industry.

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