Expedia Group unveiled a suite of artificial‑intelligence tools, new partnership integrations and a $4.3 million “Expedia Trails Fund” at its Explore 26 conference in Las Vegas, signaling the travel‑tech giant’s push to become the AI‑first marketplace for enterprise marketers and hospitality partners. Expedia’s announcements come on the back of a three‑decade evolution that began with Rich Barton’s 1996…
Windsor.ai announced today that its Model Context Protocol (MCP) now supports live‑write functionality, allowing marketers to pause under‑performing campaigns, reallocate budgets and even launch new ads directly from AI chat interfaces such as Anthropic’s Claude, OpenAI’s ChatGPT and Microsoft’s Copilot. The move transforms the platform from a “read‑only” analytics layer into a bidirectional execution engine,…
Integral Ad Science (IAS) announced today that its AI‑driven Meta Content Block List is now available on the Threads feed, expanding the company’s Social Optimization suite to the fast‑growing social platform that surpassed 400 million monthly active users in 2025. A new layer of protection for advertisers on Threads IAS’s Content Block List technology scans each…
StreamLayer & Curated.Media Unveil AI‑Powered Programmatic Access to Moment‑Based Video Ads, a partnership that plugs high‑attention, pause‑driven ad slots into the mainstream programmatic ecosystem and promises new revenue streams for publishers without adding intrusive ad load. What the partnership delivers The two firms announced a joint solution that makes StreamLayer’s event‑driven ad units—served during natural pauses, goal…
GetDandy Launches AI‑Powered Growth Platform for Local Businesses, a new SaaS solution that bundles enterprise‑grade communications, marketing and reputation management into an autonomous AI workforce designed for independent shops, franchises and service‑based firms. The Irvine‑based startup announced a platform that promises to give small‑to‑mid‑size enterprises the same omnichannel reach that national brands enjoy—without hiring additional…
DoubleVerify Launches AI Pre‑Screen for Meta Threads, a new brand‑safety layer that lets advertisers filter unsuitable content before ads appear, marking a significant step in AI‑driven media verification. What DoubleVerify unveiled The verification firm announced an AI‑powered pre‑screening suite that operates directly on Meta’s Threads feed. The tool evaluates each piece of user‑generated content in…
SAN FRANCISCO – May 18, 2026 – Runloop, the enterprise‑grade infrastructure layer for AI agents, announced that ION, the YC‑backed AI‑Native website platform, will run its conversion‑focused agents on Runloop’s cloud. The move cuts ION’s time‑to‑market by six months, allowing the startup to ship agents that operate “reliably, securely, and at scale,” according to ION founder Samraaj Bath. The…
A brand is gearing up for a new marketing campaign. Previously the entire process of campaign creation, advertising, reporting, and media planning required time. Currently, brands can come up with ideas by using AI, write ad copies, automate targeting of their audiences, and monitor their campaigns. This brings up the question: Can AI take care of everything that needs to be done, and thus, make brands no…
Behavioral AI Boosts Programmatic ROI in New Shipyard‑Yobi Study The Shipyard and Yobi Prove Behavioral AI Can Drive Smarter Programmatic Results – a joint announcement from full‑service agency The Shipyard and AI‑driven data firm Yobi reveals that predictive behavioral modeling outperforms traditional programmatic segments, delivering higher engagement and more efficient conversions across tourism, retail, and…
Nexxen partners with Unity to bring AI‑resilient, non‑cookie video to mobile gamers, a move that could reshape programmatic buying on smartphones and set a new benchmark for privacy‑first ad delivery. The collaboration merges Unity’s massive in‑app gaming inventory with Nexxen’s data‑driven demand‑side platform (DSP). By embedding Unity’s premium mobile supply into Nexxen’s unified buying hub,…
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