Wildfire Systems says its Wildfire Commerce Network (WCN), a distributed commerce media network spanning rewards, cashback and shopping platforms, has tripled its quarterly advertising booking volume since the third quarter of 2025. The network connects advertisers with shopping audiences across Wildfire’s client ecosystem, including KashKick, Shop Your Way and Travel Arrow. Wildfire said 235 advertisers…
Surfside is expanding its retail media technology beyond cannabis and alcohol into grocery, convenience, liquor, gas stations and other specialty retail categories, while adding Lars Djuvik as chief revenue officer. The move places greater emphasis on connecting fragmented retailers with advertiser demand and tying media performance to transaction-level outcomes. Djuvik will oversee Surfside’s revenue organization,…
CDON Group has partnered with Topsort to deploy marketplace-native retail media infrastructure, bringing sponsored product advertising into the Nordic ecommerce operator’s marketplace ecosystem. The agreement reflects a broader effort among commerce platforms to connect advertising more closely with product discovery, seller activity and transaction environments. CDON Group operates the CDON and Fyndiq marketplaces across the…
Rokt has been named a finalist in the AI Innovator – Commerce Media category of the 2026 AdExchanger Awards, highlighting the growing role of machine-learning decisioning in commerce media and post-purchase advertising. The recognition centers on Rokt Brain, the company’s AI and machine-learning decisioning architecture. Rokt says the system evaluates billions of transactions to determine…
Topsort is partnering with 1stDibs to expand commerce media infrastructure into luxury ecommerce, targeting a category where advertising depends less on high-volume transactions and more on discovery, curation and high-intent browsing. The partnership will support 1stDibs’ sponsored listings program and provide a more flexible technology layer for monetizing its marketplace of vintage furniture, contemporary design,…
Vusion has signed an agreement to acquire In-Store Media (ISM), a retail media company specializing in physical store advertising networks, in a move that strengthens its ambition to build a digital in-store retail media platform. The acquisition combines Vusion’s AI-powered connected-store technology with ISM’s expertise in retail media monetization, positioning the companies to help retailers…
Massmart has partnered with Criteo to strengthen its retail media capabilities across South Africa, introducing sponsored product and onsite display advertising on its digital properties. The collaboration enables brands and marketplace sellers to reach shoppers with data-driven advertising throughout the purchase journey while positioning Massmart to capitalize on the rapid growth of retail media across…
Cannes, France – June 24, 2026 — During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising. The collaboration will…
TORONTO—May 28, 2026—Vantage, the operating system for commerce and retail media, today announced that Melissa Gallo has joined the company as Vice President, Solutions and Delivery, a role created to meet the demands of Vantage’s rapidly expanding customer base. She will lead the global teams responsible for customers’ overall success within the Vantage platform as…
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