CTVAdvertising

EarthX Media, a nonprofit organization that produces documentary‑style content on climate, wildlife, and sustainability, has repurposed its library into a dedicated FAST channel. The service, described as “24/7 FAST channel showcases adventurers, scientists, innovators and conservationists around the world to inspire audiences with a better future for the planet,” will be accessible through Prime Video’s…

Transparency, regulatory compliance, and financial performance remain central pillars for publicly listed media companies operating in today’s highly scrutinized advertising ecosystem. Reinforcing this commitment, JCDecaux has formally disclosed transactions in its own shares conducted between February 9th and January 13th, 2026. The disclosure was submitted to the Autorité des marchés financiers (AMF) on February 16th,…

When the doors of the Javits Center opened for Toy Fair New York 2026, Shanghai‑based Assembly Character Toys used the occasion to thrust its Blokees brand into the international spotlight. From February 14 through 17, the company displayed more than 270 items across ten distinct product lines, aiming to capture the attention of global distributors, retailers and licensing partners….

Comcast Advertising is teaming up with Adara to tackle one of TV’s most stubborn problems: proving return on ad spend with real booking data.

The two companies announced what they describe as a first-of-its-kind deterministic measurement solution for the travel and tourism sector, connecting premium video exposure data to verified hotel bookings and revenue. The goal is simple but long elusive—close the attribution gap between TV impressions and actual travel purchases.

iSpot is making its biggest product bet since modernizing TV ad measurement more than a decade ago. The company today introduced iSpot SAGE, an agentic AI-powered platform designed to transform how brands and agencies extract value from cross-platform TV ad measurement, creative analytics, and attribution data. Years in development, SAGE promises to convert massive, historically…

The omnichannel outcomes platform has partnered with Google TV to significantly expand access to Google TV’s HomeScreen Masthead inventory—arguably one of the most prominent ad placements in the CTV ecosystem. The move gives brands first-impression visibility when users power on Google TV devices across major markets, including the US and UK.

PropStream announced it is now the first advertising partner inside the Tuesday app, a mobile‑first MLS platform launched in 2025. The integration introduces a new path for agents to move directly from browsing listings to deeper property intelligence, lead generation, and marketing—without leaving the app experience.