New U.S. tariffs on roughly $28 billion of Canadian goods are prompting Canadian businesses to scrutinize supplier relationships and operating costs, and WebMax Canada is arguing that digital services should be part of that review. The company is encouraging businesses to examine who owns their website, SEO and AI visibility providers, where the work is…
NULASTIN, a biotechnology-driven beauty company focused on elastin replenishment technologies, has named Hannah Cranston Media as its public relations agency of record following a competitive review. While agency appointments are common across consumer brands, this partnership stands out because of its emphasis on AI-powered content discovery alongside traditional public relations. Under the agreement, Hannah Cranston…
The communications industry has undergone significant transformation over the past three decades. Traditional public relations has expanded into a broader ecosystem involving digital marketing, influencer engagement, social media strategy, crisis preparedness, stakeholder management, and data-driven audience insights. Singapore-based agency APRW is marking its 30th anniversary by reinforcing its focus on integrated communications services designed to…
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