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Genius Sports and Chris Paul Launch Athlete-Led Media Venture

Genius Sports, NBA All-Star Chris Paul and Words + Pictures Launch New Athlete-Led Sports Media Company

Genius Sports (NYSE: GENI), a global leader in sports data and technology, and NBA All-Star and entrepreneur Chris Paul today announced the launch of a new athlete-led sports media company created in partnership with Paul’s Ohh Dip!!! Entertainment and Connor Schell’s Words + Pictures. The new company will develop original sports programming and content franchises built…

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Brkthru Targets 2027 Media Buying Plans

Brkthru’s One Day Sale Targets Q4 and 2027 Media Buying Plans

Brkthru is preparing its sixth annual One Day Sale for September 24, giving agencies and brands an opportunity to finalize Q4 and 2027 digital media commitments ahead of the next planning cycle. The initiative is structured around advance media planning rather than a conventional short-term promotional sale, with buyers developing budgets, campaign strategies and tactics…

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Musclebeat Targets Brands With Original Audio

Musclebeat Brings 10,000-Track Catalog Into Advertising Audio Market

Musclebeat Publishing Group, an independent music publisher based in Fort Lauderdale, Florida, has hired TransMedia Group to expand awareness of its catalog of more than 10,000 original music tracks among brands, advertisers, agencies and creative professionals. Founded in 2005 by brothers Rone George and Calvin Eugene, Musclebeat specializes in songwriting, composition, engineering and mixing. The…

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Freestar Expands Publisher Monetization Deal

Boston Globe Media Taps Freestar

PHOENIX, Aug. 05, 2026 (GLOBE NEWSWIRE) — Freestar, the leading publisher services and monetization partner for the world’s most trusted digital media brands, has been selected by Boston Globe Media to fully manage programmatic advertising monetization across three of New England’s most-read digital properties: The Boston Globe, Boston.com, and Boston magazine. The partnership supports Boston Globe Media’s commitment to…

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