Multiply Media Group (MMG), the UAE‑based out‑of‑home (OOH) specialist owned by 2PointZero Group PJSC, announced today that it will operate a new digital OOH platform in the Kingdom of Saudi Arabia. The venture, branded BackLite KSA, is being rolled out through a joint effort with Cenomi Centers – the country’s leading owner, operator and developer…
FreeCast’s latest financing round, backed by new institutional investors and existing long‑term backers, underscores the growing demand for unified solutions that blend streaming, broadband, advertising and commerce. FreeCast announced today that it has closed a $23.7 million private placement of common stock, attracting a mix of fresh institutional capital and continued support from its long‑standing investors….
Washington – On July 3, 2026, DCI Group rolled out a new video timed to the United States’ 250th birthday. The short film revisits the nation’s founding principles while showcasing the firm’s thirty‑year history of guiding businesses, governments, and public‑affairs campaigns through complex policy environments. The release, distributed via PRNewswire, positions the video as both a celebration…
New proprietary data from TripleLift reveals that advertisers began budgeting for Amazon’s flagship sales event two weeks early, shifted most of their spend to curated inventory, and saw video outperform display in deal intensity. Amazon’s annual Prime Day has long been a barometer for retail‑centric advertising, but the latest numbers released by programmatic supply‑side platform TripleLift…
London‑based video‑technology firm taps its own chief strategy officer to lead the next phase of growth, while founder Paul Segre shifts to executive chairman. Synamedia, the global provider of video infrastructure and advertising solutions, announced a leadership reshuffle that could reshape its trajectory in the fast‑evolving ad‑tech landscape. Effective immediately, Dr Tzvi Gerstl will assume the chief executive…
Broadcasters have long relied on satellite as a primary content distribution mechanism. But technology evolution and regulatory changes mean that infrastructure is in decline. As the industry prepares for another reduction in spectrum capacity by July 2027 with the FCC’s Upper C-band auction, discussions naturally center on continuity, reliability and managed replacement strategies. That should…
Streaming has reshaped television over the past decade, forcing broadcasters to rethink how advertising is delivered, measured and monetized. Addressable advertising, audience targeting and better measurement helped narrow the gap between television and digital media. For a while, the priority was clear – to follow the audience and bring advertising revenue along with it. While…
A fresh research model for a fragmented media world On July 1, 2026, Omnicom Media Intelligence released a market‑intelligence report titled “Connected Content: The Force Multiplier for Maximizing Brand Influence.” The study arrives at a moment when advertisers are grappling with audiences that split their time across streaming services, social platforms, AI‑driven recommendation engines, and e‑commerce sites….
On June 30 2026, Printing Limitless announced a significant expansion of its custom‑flag offerings, positioning the company to address the persistent demand for eye‑catching outdoor advertising. A crowded marketplace, a simple solution Retailers, restaurateurs, and event organizers have long relied on large‑format signage to cut through visual clutter in public spaces. While digital billboards and programmatic ad platforms…
The Challenge of Live‑Video Data Livestreaming has become a primary channel for reaching younger, highly engaged audiences, yet the speed and volume of conversation during a broadcast make it difficult for marketers to capture meaningful signals. Traditional social‑listening platforms are built around static posts, hashtags and after‑the‑fact analysis, leaving a gap when brands need to…
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