insights

Mindgruve Named Microsoft Advertising’s Global Emerging Partner of the Year Microsoft’s partner ecosystem just got a new marquee name. At the July 9 Microsoft Advertising Partner Celebration, San Diego‑based Mindgruve was honored with both the Global Emerging Partner of the Year award and a Product Champion Award for its work on closed‑loop measurement with Canter…

Guideline Launches Verified Ad Intelligence Across AI platforms, a move that could reshape how advertisers, agencies, and investors track spend on emerging AI‑driven media channels. The New York‑based data‑analytics firm announced on July 7, 2026 that its newly expanded Ad Intelligence suite now captures transaction‑level advertising activity on platforms such as OpenAI’s ChatGPT and Perplexity, offering the industry…

Philosophy Communication announced on July 7, 2026 that longtime partner Tera Haselden Keatts will step into the role of president. The Denver‑based full‑service marketing and public‑relations firm says Keatts will steer the agency toward deeper client acquisition, broader technology adoption, and a stronger focus on data‑driven advertising solutions. The move marks a clear pivot for Philosophy, which has traditionally…

ShopLiftr Unveils Off‑Site Performance Engine that Syncs Live Promotions with In‑Store Sales – Ottawa‑based ShopLiftr announced a new SaaS platform that injects real‑time, retailer‑verified trade promotion data into programmatic ad buys across display, CTV, and digital out‑of‑home. ShopLiftr’s off‑site performance engine tackles a blind spot in today’s retail media ecosystem: the disconnect between the digital…

AlphaGraphics makes FBR’s 2026 Most Profitable Franchises List, a milestone that underscores the franchise’s blend of high‑margin printing services and a technology‑centric marketing platform aimed at enterprise advertisers. Why the Ranking Matters Franchise Business Review (FBR) compiles its annual Most Profitable Franchises list by surveying thousands of franchise owners and filtering for brands where at…

Kroll Bond Rating Agency (KBRA) has released its first set of ratings for a new tranche of asset‑backed securities issued by Adams Outdoor Advertising Limited Partnership. The Series 2026‑1 notes—split into Class A‑2, Class B and Class C senior secured tranches—receive preliminary ratings that reflect the agency’s assessment of the underlying collateral and the existing credit enhancements built into…

Lamar Advertising announces its Q2 2026 earnings release for Aug 6, 2026, with a conference call at 8 a.m. CT and a webcast replay through Aug 13. Lamar Advertising Company (NASDAQ: LAMR) confirmed that its second‑quarter financials, covering the period ending June 30, 2026, will be released before the market opens on Thursday, August 6, 2026. The company will follow the filing with…

The marketing effort built around Minesto’s underwater tidal‑energy kites—dubbed the “Faroe Islands Space Program”—has captured the top honor at this year’s Cannes Lions International Festival of Creativity. The Grand Prix, awarded on July 7 2026, recognises the campaign as the most outstanding B2B creative work worldwide. According to the agency’s release, the initiative has already amassed more…