ProgrammaticAdvertising

Momentum’s win underscores the growing importance of live‑experience marketing for brands seeking deeper consumer connections in an increasingly digital world. Momentum Worldwide, the global experience agency headquartered in New York, was announced as the winner of Ad Age’s A‑List & Creativity Awards Experiential Agency of the Year for 2026. The accolade, revealed on March 11, 2026, marks the first time…

ADvendio announced the rollout of Revenue OS for Agentic Advertising, a new software suite that embeds artificial intelligence agents into retail media workflows. The platform promises to streamline campaign management, reduce operational overhead, and ultimately lift the bottom line for retailers that run their own media networks. Why retailers are looking for a new approach Retail…

According to the report, LinkedIn’s ROAS of 121% translates into a $1.21 revenue lift for every dollar invested in the platform. Google Search lags behind with a 67% return, while Meta (formerly Facebook) posts a 51% return. The disparity is enough to explain why B2B marketers are allocating 41% of their paid‑social budgets to LinkedIn,…

For the quarter, Teads generated $352.2 million in revenue, a 50% increase over the $234.6 million posted in Q4 2024. Annual revenue climbed to $1,300.5 million, up 46% from $889.9 million the prior year. Gross profit rose to $120.4 million in Q4 (‑115% YoY) and $429.1 million for the year, lifting the overall gross margin from 21.6% to 33.0%. The company’s “Ex‑TAC”…

Entravision Communications Corp. has acquired the core technology and product assets of Playback Rewards, integrating them into its Adwake platform to strengthen targeting, optimization, and return‑on‑ad‑spend (ROAS) capabilities for advertisers focused on customer retention. A strategic acquisition in a shifting adtech landscape Entravision Communications Corporation, a global player in advertising, media, and technology, announced this…

Digital Turbine announced on February 25, 2026 that Ben John will assume the role of chief technology officer. The Austin‑based company, known for providing growth solutions that link mobile carriers, device manufacturers, app developers and advertisers, said John will steer its global engineering, product architecture, data‑centric scaling and machine‑learning‑focused development initiatives. “We are excited to welcome Ben to…