Under the partnership, Evergreen will provide capital to Adwave to facilitate the continued development of Adwave’s AI platform, while Evergreen will receive a preferred licensing agreement to the platform.
FREDERICK, Md., October 2026 – Adwave, the company behind the AI-powered WaveRunner advertising platform, has formed a strategic partnership with Evergreen Digital Media Corp. (EDM), a digital out-of-home (DOOH) media company operating across the United States and Canada. Under the agreement, EDM will fund continued development of Adwave’s AI platform and take a preferred license to run WaveRunner for the local advertisers it serves.
WaveRunner creates, buys and runs advertising campaigns across streaming TV, Google, Meta, Reddit, and the web from one daily budget. It uses a business’s own site data to optimize placement and spend, while managing every channel from a single account, with no agency or separate platform logins required.
EDM is the parent company of DOOH media networks NTV360, N-Compass TV and OnPremise Networks, delivering digital signage to local advertisers throughout the United States and Canada.
As well as providing capital to Adwave, the strategic partnership gives EDM a way to put cross-channel and streaming TV buying in front of the local advertisers on its DOOH networks, many of which have bought media one channel at a time. EDM will offer WaveRunner to its advertisers under the license agreement, with Adwave continuing to own and develop the platform.
“EDM has built something real in the DOOH space, and we’re glad to be working alongside a team with that kind of reach,” said David Naffis, CEO of Adwave. “We’re looking forward to what this partnership produces.”
“Adwave brings a level of talent and technical knowledge in the advertising AI space that’s rare to find,” said Don Winfrey, CEO of Evergreen Digital Media Corp. “We’re excited to learn from this team as we bring that expertise into our networks.”
The partnership points to a broader change in who can buy streaming and cross-channel advertising. Reaching audiences across streaming TV, social, and search has usually meant hiring an agency or managing several platforms at once, which has kept many local advertisers out of channels that national brands treat as routine. Running that buying through a DOOH operator’s dealer network gives those advertisers a more direct way in.
About Adwave Digital Inc.
Adwave is an AI-powered advertising platform. Its WaveRunner product buys and runs cross-channel ad campaigns, spanning streaming TV, social, video, and display, from a single daily budget. More information is available at waverunner.adwave.com.
About Evergreen Digital Media Corp.
Evergreen Digital Media Corp. (EDM) is the parent company of NTV360, N-Compass TV and OnPremise Networks. Collectively, these entities operate uniquely through a network of exclusive local dealers calling on local advertisers in the Digital Out-of-Home (DOOH) sector, delivering digital signage, content and local marketing opportunities to communities throughout the United States and Canada.
AdTech Edge is a leading digital publication covering the latest developments in advertising technology, AI-driven marketing, programmatic advertising, retail media, connected TV (CTV), data privacy, media buying, and digital advertising innovation.
