Advertising analytics has traditionally been split across planning, media buying, campaign reporting and measurement systems. Newton Research is trying to collapse those boundaries with a new offering designed to make analytics an always-on layer of the media operation. The company has announced Unlimited Analytics, an agentic AI intelligence layer that gives brands, agencies and media…
Virtual On’s latest press release, titled Virtual On Unveils AI‑Powered Digital Resurrection for Interactive Holographic Humans, announces a major upgrade to its Digital Resurrection platform, a suite that blends AI‑driven digital humans with high‑definition holographic projection to resurrect deceased personalities for live‑event, museum and brand experiences. What the Upgrade Entails The London‑based firm says the…
Review Velocity Tied to Local Search Rankings – a new study from local‑SEO specialist GMB Daddy shows that the speed at which businesses acquire customer reviews can materially affect their visibility in Google’s local map pack, a metric that has long eluded precise measurement. What the Study Uncovers GMB Daddy released a data‑driven analysis on…
“Pump Fiction: When Every Litre Is the Same, Everything Else Matters,” the latest piece by Matteo Rinaldi, Adjunct Professor at Luiss Business School and co‑founder of Human Centric Group, argues that when products become indistinguishable, value shifts to identity, community, and human connection. The article, released on July 28 2026, reframes how brands—especially those operating in highly commoditized sectors—should…
APP66 Media Unveils Fast‑Track Amazon DSP Migration as Spotlight Ads Phase Out, a new service designed to help mobile app and game publishers shift their video advertising from Amazon’s retiring Entertainment Spotlight Ads to the Amazon Demand‑Side Platform before the August 14, 2026 deadline. Background: Amazon’s Spotlight Ads Sunset Amazon announced that its Entertainment Spotlight video placement,…
Maincast’s latest audience analytics reveal that viewers aged 25‑34 now make up the largest share of Counter‑Strike 2 and Dota 2 audiences, signaling a maturation shift in esports consumption. The Ukrainian‑based esports broadcasting studio, part of ARS Capital, announced that the 25‑34 age bracket accounts for 64.7 percent of Dota 2 viewers and 54.7 percent of Counter‑Strike 2 viewers. The findings, released on…
HRIZN teams with JATO Dynamics to embed verified vehicle data into its AI‑powered automotive content platform, a move that could reshape how dealerships generate compliant, data‑driven marketing assets at scale. What the partnership delivers The collaboration integrates JATO’s exhaustive vehicle specifications and pricing data via a JaaS (JATO as a Service) API directly into HRIZN’s…
AI Search Optimization: Strategies for ChatGPT, Gemini, and Perplexity – As large‑language‑model (LLM) assistants replace traditional SERPs, enterprises are scrambling to make their content the answer that AI engines surface first. e intelligence, a veteran digital marketing firm with more than 19 years of SEO experience, unveiled a new framework aimed at helping brands win visibility…
Unrivaled Marketing — the Brampton‑based digital marketing agency — has rolled out Unrivaled Access, a real‑time client portal that puts invoices, reports, and campaign milestones on a live dashboard. The launch, announced on July 27, 2026, signals a shift toward continuous visibility for B2B marketers who have traditionally relied on monthly PDFs and email threads to gauge agency performance. What Unrivaled…
Digital Growth Pros, LLC Helps Businesses More Clients and Build Long-Term Value – Digital Growth Pros, a San Diego‑based digital marketing agency, announced a new AI‑powered platform that blends performance advertising, intake automation, and long‑term business‑value planning into a single SaaS solution for mid‑market enterprises. What the Platform Does The freshly launched solution expands beyond…
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