News Archives - Page 110 of 164

PayPal Ads ID: Deterministic Identity for Programmatic Ads

PayPal Launches Deterministic Commerce‑Based Identity Solution for Programmatic Advertising

PR NewswireApril 28, 2026April 28, 202605 mins

PayPal launches a deterministic commerce‑based identity solution for programmatic advertising, unveiling PayPal Ads ID—a verified, purchase‑driven identifier that promises to reshape audience targeting, cross‑device tracking, and attribution for enterprise marketers. What PayPal Ads ID Brings to the Table In a market still dominated by probabilistic cookies and fragmented device IDs, PayPal’s new offering stakes a…

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Audion raises $15 million for US expansion and global scaling of AI-based ‘performance audio’ tool

AdTech EdgeApril 27, 2026April 27, 202603 mins

London; Monday 27 April, 3pm (BST): Audion, an AI-powered advertising platform specialising in digital audio, announces $15 million in Series B funding. This will enable it to build on its UK and European growth with a launch in the United States; it will also accelerate the development of its proprietary technology, Audion AI, which delivers outcome-driven…

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Agentic Advertising Gains Ground with Optable‑Goodway Deal

Optable, Goodway Group Launch Agentic Advertising for Connected Commerce

BusinessWireApril 27, 2026April 27, 202604 mins

Optable and Goodway Group Partner to Bring Agentic Advertising to Connected Commerce – In a move that could reshape how brands orchestrate media across fragmented digital pathways, Optable, the creator of the Agentic Audience Platform, announced a strategic partnership with Goodway Group to embed AI driven audience planning and activation into the burgeoning connected‑commerce ecosystem….

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AI Advertising Partnership Expands Outmax Across Africa

Perion, Mediamark and McSorely Media Deploy AI‑Driven Outmax Across Africa’s Programmatic Market

BusinessWireApril 27, 2026April 27, 202605 mins

Perion, Mediamark and McSorely Media Deploy AI‑Driven Outmax Across Africa’s Programmatic Market, announcing an exclusive partnership that introduces Perion’s Outmax AI execution engine to the continent’s rapidly expanding digital‑advertising ecosystem. What the deal entails Perion Network Ltd., a Nasdaq‑listed ad‑tech firm, has teamed up with African media groups McSorely Media and Mediamark to roll out…

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PadSquad & Cuebiq launch privacy‑compliant foot‑traffic measurement

PadSquad Teams with Cuebiq to Bring Privacy‑Compliant Foot Traffic Measurement to Digital Advertising

GlobeNews WireApril 27, 2026June 26, 202605 mins

PadSquad Teams with Cuebiq to Bring Privacy‑Compliant Foot Traffic Measurement to Digital Advertising The two firms announced a strategic partnership that fuses PadSquad’s high‑impact creative platform with Cuebiq’s mobility‑derived foot‑traffic analytics. The deal promises advertisers a privacy‑first way to tie online ad exposure to real‑world store visits, a capability that has long eluded the programmatic…

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DoubleVerify Secures First MRC TikTok Viewability Accreditation

GlobeNews WireApril 27, 2026April 27, 202604 mins

DoubleVerify Secures First MRC TikTok Viewability Accreditation – In a move that could reshape how brands measure video performance on short‑form platforms, DoubleVerify (NYSE: DV) announced it has earned Media Rating Council (MRC) accreditation for TikTok video viewability, becoming the industry’s first measurement provider to achieve this distinction. What DoubleVerify Announced On April 23, 2026, DoubleVerify…

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AdRoll‑PubMatic AI Integration Unifies DSP‑SSP Diagnostics

AdRoll‑PubMatic AI Integration Unifies Campaign Diagnostics Across DSP and SSP

GlobeNews WireApril 27, 2026April 27, 202604 mins

AdRoll‑PubMatic AI Integration Unifies Campaign Diagnostics Across DSP and SSP – In a move that could reshape programmatic workflow efficiency, AdRoll announced a partnership with PubMatic to link its AI‑driven multi‑channel advertising platform with PubMatic’s supply‑side diagnostics via the Model Context Protocol (MCP). The integration promises real‑time, cross‑platform issue detection and remediation, giving enterprise marketers…

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OOH Media Conference 2026: AI‑Driven Agenda

OOH Media Conference 2026 Unveils AI‑Driven Agenda, New Speakers and “Human Medium” Theme

GlobeNews WireApril 27, 2026April 27, 202605 mins

The Out of Home Advertising Association of America (OAAA) announced the full agenda for its 2026 OOH Media Conference, slated for May 11‑13 in Dallas, revealing a slate of AI‑focused sessions, high‑profile speakers from Google, Zillow, National Geographic and other leading brands, and a thematic focus on “The Human Medium.” The OAAA’s press release on April 24, 2026 confirmed…

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Advertising Hall of Fame Gala Shows AdTech’s Data‑Driven Future

Advertising Hall of Fame Gala Highlights AdTech’s Shift Toward Data‑Driven Creativity

PR NewswireApril 27, 2026April 27, 202606 mins

Six industry titans, two President’s Award honorees, and a corporate trailblazer took center stage at the American Advertising Federation’s 75th‑anniversary Advertising Hall of Fame gala on April 23, 2026, underscoring how data‑rich platforms and AI‑driven creative are reshaping the ad tech ecosystem. The AAF’s annual Hall of Fame ceremony has long been a barometer of advertising’s…

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The Trade Desk adds short‑drama programmatic to its DSP

The Trade Desk Teams with DramaBox to Bring Short‑Drama Programmatic Buying to Global Advertisers

PR NewswireApril 27, 2026April 27, 202605 mins

The Trade Desk has announced a groundbreaking partnership with DramaBox, making the DSP the first to offer programmatic access to the fast‑growing short‑drama content ecosystem. By integrating DramaBox’s vertical short‑drama inventory into its open‑internet platform, The Trade Desk enables marketers to buy, measure, and optimize short‑drama placements alongside CTV, mobile, and display in a single…

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