News Archives - Page 110 of 158

AI‑Powered Platform Connects Brands with Elite Ad Talent

Unicorn Marketers Unveils AI‑Powered Platform Linking Brands Directly to Elite Advertising Talent

PRWebApril 16, 2026August 10, 202605 mins

Unicorn Marketers Unveils AI‑Powered Platform Linking Brands Directly to Elite advertising Talent – In a move that could reshape the agency‑service model, Orlando‑based Unicorn Marketers announced a new AI‑driven platform that gives businesses on‑demand access to the top 1 % of marketing professionals, bypassing the traditional junior‑heavy agency hierarchy. The Announcement On April 15, 2026, Unicorn Marketers…

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AI-Powered Gaming Ad Platform Boosts ROI

AI‑Powered Gaming Advertising Platform Delivers Record‑Low Cost Per User

GlobeNews WireApril 16, 2026April 16, 202604 mins

Digital Culture Group (DCG) has unveiled an AI‑driven platform that claims to cut cost‑per‑unique‑user to $0.02 while boosting reach efficiency, marking a notable shift in how enterprise marketers can monetize gaming audiences. The Announcement In February, DCG partnered with Ghost Gaming and Zenni Optical to run a mobile‑first campaign that leveraged the company’s Audience Resonance…

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Myseum.AI Rebrands as Privacy‑First AI Advertising Platform for Secure Social Media

GlobeNews WireApril 16, 2026April 16, 202605 mins

Myseum.AI, Inc. (NASDAQ: MYSE) announced a corporate rebrand on April 15, 2026, positioning itself as a privacy‑first AI advertising platform that embeds localized artificial‑intelligence agents into secure social‑media and messaging services. The rebranding marks more than a name change; it signals the company’s strategic shift toward a tightly integrated AI stack that promises to keep user data under…

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OnePlan AI‑driven Portfolio Upgrades Announced

OnePlan unveils AI‑driven portfolio upgrades

PR NewswireApril 16, 2026April 16, 202605 mins

OnePlan unveils AI‑driven portfolio upgrades, a suite of enhancements that automate routine planning tasks, tighten financial visibility, and add new collaboration features for enterprise‑level strategic portfolio management. Automation and workflow simplification The centerpiece of the April release is “Plan Automations,” a rule‑engine that triggers status changes, approvals, data updates and notifications based on predefined conditions…

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IAB Tech Lab Launches Dynamic Traffic Engine

IAB Tech Lab Unveils Dynamic Traffic Engine to Cut QPS Waste and Boost Programmatic Efficiency

PR NewswireApril 16, 2026April 16, 202604 mins

New Framework Aligns with Agentic Real-Time Framework to Enable Smarter Demand Signaling and Reduce QPS Waste Across the Supply Chain – In a move that could reshape programmatic advertising, IAB Tech Lab announced today the open‑source donation of Amazon Ads’ Dynamic Traffic Engine (DTE). The new framework lets demand‑side platforms (DSPs) broadcast granular bidding priorities…

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PR Spend Transparency Study Reveals $15B Gap

5W PR Unveils $47 Billion PR Spend Transparency Study, Spotlighting a $15‑20 Billion Protection Gap

PR NewswireApril 16, 2026April 16, 202604 mins

5W PR Unveils $47 Billion PR Spend Transparency Study, Spotlighting a $15‑20 Billion Protection Gap – the new report, compiled from SEC filings, Gartner data, O’Dwyer’s agency billings and U.S. government contractor records, offers the first sector‑level benchmark of how Fortune 500 firms allocate public‑relations budgets. What the Study Reveals The study estimates that Fortune 500 companies collectively spend roughly $47 billion…

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Backpack Media × Kargo Launch Predictive Life‑Stage Ad Solution

Backpack Media Teams with Kargo to Deploy Predictive Life‑Stage Intelligence for College‑Age Audiences

BusinessWireApril 15, 2026April 15, 202605 mins

Backpack Media Teams with Kargo to Deploy Predictive Life‑Stage Intelligence for College‑Age Audiences — the education‑focused media network announced a strategic partnership with Kargo, the leading creative‑optimization platform, to give advertisers first‑party, life‑stage‑driven reach across on‑site, off‑site and connected‑TV (CTV) environments. What the partnership delivers The collaboration merges Backpack Media’s “Sallie” data engine, which maps students, recent…

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StackAdapt Launches Live Events CTV Workflow

StackAdapt Introduces First Live‑Events CTV Workflow for Advertisers

BusinessWireApril 15, 2026April 15, 202604 mins

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV, a purpose‑built platform that lets brands plan, pace and measure connected‑TV ads during premium sports moments in real time. The AI‑driven ad‑tech firm announced a new “Live Events” campaign subtype that sits alongside its existing CTV offering. Designed for the short, high‑demand windows of live…

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Wiland's FanSignals Powers Victory+ FAST Platform

Wiland and A Parent Media Co. Deploy FanSignals Predictive Intelligence on Victory+ FAST Service

BusinessWireApril 15, 2026April 15, 202605 mins

Wiland and A Parent Media Co. Partner to Power Victory+ with FanSignals Predictive Subscriber Intelligence – Wiland announced a strategic integration of its FanSignals™ platform with Victory+, the free, ad‑supported streaming service run by A Parent Media Co. (APMC). The move brings real‑time, AI‑driven audience segmentation to a FAST (Free‑Ad‑Supported‑Streaming‑TV) environment, promising advertisers finer‑grained targeting and publishers…

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FreeWheel launches AI‑driven Context Engine.

FreeWheel Unveils AI‑Powered Context Engine for Scalable Video Targeting

BusinessWireApril 15, 2026April 15, 202604 mins

FreeWheel — the Comcast‑backed ad‑tech platform that powers premium video inventory for broadcasters and OTT operators — announced the launch of its Context Engine, an AI‑driven contextual targeting layer built into the Streaming Hub. The new feature promises advertisers a way to align ads with premium video content at scale while giving publishers a richer, brand‑safe classification system for…

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