News Archives - Page 111 of 166

RW Digital Unveils High‑Impact Media Suite, a New Programmatic Platform for Multicultural Audiences

PR NewswireApril 30, 2026May 12, 202605 mins

RW Digital Unveils High‑Impact Media Suite, a New Programmatic Platform for Multicultural Audiences. The Los Angeles‑based ad‑tech startup announced the launch of its High‑Impact Media Suite, a full‑stack solution that combines rich‑media, CTV/OTT, interactive video, and cross‑device display into a single programmatic platform buying environment. The announcement marks a rare attempt to build a programmatic infrastructure…

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ActiveProspect Rebrands Verisk Marketing Solutions as InfutorData, Doubling Down on Identity‑Resolution Platforms

PR NewswireApril 30, 2026May 12, 202604 mins

ActiveProspect Rebrands Verisk Marketing Solutions as InfutorData, doubling down on identity resolution platforms, signaling a strategic shift that could reshape B2C lead generation and data‑driven marketing across the ad tech ecosystem. What the Rebrand Entails On April 29, 2026, ActiveProspect announced the rebranding of its recently acquired Verisk Marketing Solutions unit to InfutorData. Backed by Five Elms Capital, the deal—finalized in December 2025—adds a dedicated identity‑resolution and consumer‑intelligence business to…

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Emplifi’s Q1 2026 Social Media Marketing Benchmarks Reveal Surge in UGC‑Driven Conversions

PR NewswireApril 30, 2026May 12, 202604 mins

Emplifi, the AI‑powered social media marketing and customer‑experience platform, unveiled its Q1 2026 Social Media Marketing Benchmarks, a data‑driven report that shows user‑generated content (UGC) now drives conversions at a rate 57 % higher than a quarter ago. The findings, based on thousands of U.S. brand accounts, signal a turning point for marketers seeking to leverage authentic,…

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The Trade Desk integrates with Pacvue, Skai

The Trade Desk Teams with Pacvue and Skai to Unify Programmatic and Retail Media

BusinessWireApril 29, 2026May 12, 202605 mins

The Trade Desk Teams with Pacvue and Skai to Unify Programmatic and Retail Media, launching a joint integration that lets advertisers launch, automate, and measure campaigns across The Trade Desk’s demand‑side platform (DSP) and the retail‑media‑focused suites of Pacvue and Skai. What the partnership delivers The three companies announced a technical bridge that embeds The…

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Roku adds Peacock Premium Plus to Premium Subscriptions

Roku Integrates Peacock Premium Plus into Premium Subscriptions, Adding Live‑TV and Cloud‑DVR for CTV Marketers

BusinessWireApril 29, 2026May 12, 202605 mins

Roku Integrates Peacock Premium Plus into Premium Subscriptions, Adding Live‑TV and Cloud‑DVR for CTV Marketers — the streaming platform announced today that NBCUniversal’s Peacock Premium Plus tier is now available directly through Roku’s Premium Subscription storefront in the United States. Roku expands its Premium Subscription portfolio Roku (NASDAQ: ROKU) has turned its subscription hub into a one‑stop shop for premium…

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4imprint “One by One” Grants Reach 1,400 Nonprofits in Q1 2026

4imprint’s “One by One” Grant Program Scales to 1,400 Non‑Profit Recipients in Q1 2026

GlobeNews WireApril 29, 2026April 29, 202605 mins

4imprint ® announced that its “One by One” grant initiative handed out in‑kind promotional‑product grants to nearly 1,400 charitable organizations across the United States and Canada during the first quarter of 2026, marking the program’s fastest‑growing quarter to date. How the “One by One” Technology Works At its core, the program relies on an automation platform…

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Sundial & Culture Hive Launch Real‑Time Cultural Relevance Score

Sundial and Culture Hive Unveil Real‑Time Cultural Relevance Score for Programmatic Media

GlobeNews WireApril 29, 2026May 12, 202625 mins

Sundial Media & Technology Group and Culture Hive Media announced a strategic partnership that introduces a real‑time Cultural Relevance Score (CRS™) — a data‑driven layer designed to make cultural relevance a measurable, actionable signal inside programmatic advertising ecosystems. What the partnership delivers The collaboration merges Sundial’s first‑party audience data, built from decades of community‑level engagement,…

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Eva Brain: Autonomous AI Marketing Agent Launch

Eva Live Unveils Eva Brain: An Autonomous AI Marketing Agent for Enterprise Advertisers

GlobeNews WireApril 29, 2026May 12, 202606 mins

Eva Live launches Eva Brain, an autonomous AI marketing agent that promises to replace traditional campaign teams by handling end‑to‑end digital digital ad spend on platforms such as Google, Meta, TikTok, Taboola and Outbrain. A New Breed of Marketing Automation The San Vegas‑based firm announced the debut of Eva Brain, a self‑operating system that creates, launches, optimizes, and…

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adMarketplace launches AI Discover Beta, expanding AI chat ad monetization

PR NewswireApril 29, 2026May 12, 202605 mins

The native‑search pioneer announced a beta program that places cost‑per‑click (CPC) ads inside AI‑driven chat experiences, beginning with Opera AI, Dupe and Sezzle. The move marks the first commercial rollout of a CPC‑based ad model inside generative‑AI conversations, a space previously dominated by impression‑only experiments. A new ad unit for AI‑powered conversations The AI Discover Beta…

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IAB Tech Lab Boosts Live‑Event Programmatic Transparency

IAB Tech Lab Introduces Live‑Event Attributes and Pricing Macro to Boost Programmatic Transparency

PR NewswireApril 29, 2026May 12, 202605 mins

IAB Tech Lab Introduced Live‑Event Attributes and Pricing Macro to Boost Programmatic Transparency, a move that could reshape how advertisers buy and sell live‑stream inventory across CTV, OTT, and traditional broadcast channels. The IAB Technology Laboratory announced a set of new OpenRTB attributes that let sellers flag whether an impression comes from a live broadcast,…

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