StreamTV, the streaming television industry event series produced by Forge, is expanding into Asia with the launch of StreamTV Asia, a new industry gathering scheduled for November 16–18, 2027, at Shangri-La Bangkok in Thailand. The event will bring together streaming platforms, broadcasters, content distributors, advertisers, advertising technology providers and streaming infrastructure companies as competition for audiences and advertising revenue intensifies across Asia-Pacific.
The Bangkok event represents the next stage of StreamTV’s international expansion, following its established StreamTV Show in Denver and StreamTV Europe in Lisbon. Forge’s Singapore-based team will lead the development and management of the Asian edition, combining regional market expertise with the event brand’s international industry network.
The launch comes as Southeast Asia’s streaming economy continues to attract investment from content platforms, broadcasters and advertising businesses. According to figures cited in the announcement, premium streaming subscriptions across five major Southeast Asian markets increased 19% in 2025, exceeding 61 million. Thailand’s over-the-top (OTT) video revenues were forecast by PwC to grow 21%, while Thai content attracted 11.1 million viewers across Southeast Asia outside Thailand during 2025.
These developments create opportunities for streaming businesses to expand distribution, develop advertising-supported offerings and establish partnerships across national markets.
CTV Advertising Becomes a Key Industry Focus
StreamTV Asia will include advertisers and AdTech companies alongside streaming platforms, broadcasters, content owners and technology providers. This reflects the increasing importance of advertising monetization within the streaming television business.
As streaming services diversify their revenue models, connected TV advertising is becoming an important commercial component of the ecosystem. Advertising-supported streaming environments create opportunities for advertisers to reach television audiences through digital delivery models, while introducing requirements for audience measurement, campaign optimization, inventory management and advertising infrastructure.
For AdTech companies, the expansion of streaming markets across Southeast Asia creates potential demand for programmatic CTV capabilities, measurement solutions, advertising technology and monetization infrastructure.
However, the announcement does not identify specific participating platforms, advertising technology partners or confirmed programmatic initiatives. StreamTV Asia is currently positioned as an industry conference and networking platform rather than an announcement of new advertising technology or commercial integrations.
Bangkok Positions the Event for Regional Collaboration
The inaugural event will combine conference programming, workshops, exhibitions and networking activities.
Workshops are scheduled for November 16, followed by conference sessions and exhibition activities on November 17–18. The venue, Shangri-La Bangkok, is intended to attract regional and international participants seeking partnerships across the wider Asia-Pacific streaming market.
The event’s agenda is expected to cover streaming monetization, audience engagement, content distribution, connected TV advertising, measurement, personalization and streaming infrastructure.
For regional broadcasters and content owners, the gathering could provide opportunities to develop international distribution relationships and explore new commercial models. Advertisers and agencies may also benefit from discussions around the evolving economics of streaming inventory and the development of CTV measurement standards.
Market Landscape
Asia-Pacific presents a diverse streaming environment, with differences in consumer purchasing power, content preferences, platform availability and advertising infrastructure across individual markets.
Southeast Asia’s subscription growth highlights the commercial opportunity, but subscription figures alone do not capture the full advertising potential of the region. Ad-supported video, hybrid subscription models and broadcaster-led streaming services also contribute to the evolving market.
For global streaming and AdTech companies, regional expansion requires more than distributing content across borders. Businesses must address local partnerships, language preferences, audience measurement, advertising standards and monetization strategies.
StreamTV Asia’s regional operating structure reflects this need to connect international businesses with local industry participants.
Strategic Outlook
The launch of StreamTV Asia adds another regional meeting point for companies operating across streaming television, OTT and CTV advertising.
Its relevance to AdTech will depend on how effectively the event connects advertisers, agencies, publishers, streaming platforms and technology providers around practical business opportunities.
As Southeast Asian streaming audiences expand, competition will increasingly involve not only content acquisition and subscriber growth but also advertising monetization, measurement and infrastructure.
For the wider AdTech ecosystem, StreamTV Asia could provide a forum for examining these developments and building relationships across a fragmented but commercially significant regional market.
Top Insights
- Asian expansion: StreamTV is launching its first Asia-focused event in Bangkok in November 2027.
- Streaming growth: Premium streaming subscriptions across five Southeast Asian markets exceeded 61 million in 2025.
- CTV advertising focus: Advertisers and AdTech companies will participate alongside streaming platforms and broadcasters.
- Regional leadership: Forge’s Singapore-based team will manage the event’s development.
- Industry networking: The three-day gathering will include workshops, conferences, exhibitions and networking opportunities.
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