MediaGo Wins Les Cas d’Or Gold for Performance Marketing in French Health Insurance, a milestone that spotlights the platform’s AI‑driven native advertising engine and its partnership with hipto to crack the notoriously pricey health‑insurance market in France. What the award celebrates At the annual Les Cas d’Or ceremony, MediaGo and hipto were crowned Gold winners in the “Content and…
PulsePoint, the health‑focused ad‑tech firm, announced today the launch of Adaptive Optimization™ Insights, a new AI‑driven dashboard that promises to lift the veil on programmatic media waste and quantify the dollar value of its optimization engine for direct‑to‑consumer (DTC) campaigns. What the product is Adaptive Optimization™ Insights builds on PulsePoint’s existing Adaptive Optimization™ platform, an AI model that continuously reallocates…
Colling Media Appoints Adam Blankenship as Managing Director to Bolster Full‑Funnel AdTech Services, signaling a strategic push to deepen enterprise client relationships and expand the agency’s proprietary BDPN Framework across the United States. Leadership Change Signals a New Growth Phase Phoenix‑based Colling Media, a Google Premier Partner ranked in the top three percent of the…
InterMedia Advertising Deploys Talent‑Driven Media Integration for CarShield, Leveraging Stephen A. Smith as Designated Reporter The announcement Los Angeles‑based InterMedia Advertising announced a new partnership with CarShield, the vehicle‑protection platform, that positions ESPN commentator Stephen A. Smith as the brand’s first “Designated Reporter.” Rather than a conventional endorsement, the role is framed as a performance‑oriented media asset: Smith…
The newly released Israeli Tech in Florida report shows that 429 Israeli‑founded companies now generate more than $7.3 billion in economic output and support 26,510 jobs across the Sunshine State—a shift that could reshape the U.S. advertising technology ecosystem. Florida’s emergence as a magnet for Israeli entrepreneurs is no longer a footnote. The United States–Israel Business…
What the Council Is and How It Works The Programmatic Governance Council is an industry‑wide working group that will produce a formal charter, a governance framework and a set of actionable recommendations for the programmatic supply chain. Its inaugural members include heavyweights such as Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp,…
ServiceNow completes Armis acquisition, closing the gap between asset visibility and cyber risk. The cloud‑software giant announced Friday that it has finalized the purchase of Armis, a leader in cyber‑exposure management. The deal adds real‑time visibility of OT, IoT, medical devices and other non‑traditional assets to ServiceNow’s AI Platform, promising enterprise marketers a more secure…
Tamatem Acquires Playable Factory to Supercharge AI‑Driven AdTech Platform, marking a decisive shift for the MENA‑based gaming publisher as it integrates one of the world’s most advanced playable‑ads engines into its ecosystem. The Deal On April 21, 2026, Tamatem announced the full acquisition of Playable Factory, a Istanbul‑originated ad‑tech firm that has delivered more than 30 billion…
Two hyper‑growth companies unite to eliminate advertising inefficiency, as MediaCo deploys Ribeye’s omni‑channel platform across its mix of local properties. In a move that could reshape how multicultural broadcasters monetize fragmented audiences, MediaCo Holding Inc. announced today that it will integrate Ribeye’s end‑to‑end programmatic workflow into its sales and operations stack. The partnership promises a…
The Ad Council announced yesterday that it has refreshed its Board of Directors with 22 new members, including senior executives from Paramount, Discord, Target, and GEICO. The reshaped board, chaired by Rita Ferro of The Walt Disney Company, signals a strategic push to blend advertising technology with purpose‑driven campaigns, a move that could ripple through programmatic, CTV, and…
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