Cineverse Unveils Matchpoint Hex AI Metadata Layer, a new intelligence tier that injects a structured “human‑experience” taxonomy into its Matchpoint® media‑supply‑chain platform. Announced at the NAB Show in Las Vegas, the service promises to turn emotional nuance—mood, vibe, feeling—into machine‑readable data, enabling advertisers, streaming services and broadcasters to target content by “how it feels” rather than just genre or cast. What is…
Artlist Studio, the company’s newly announced AI‑driven video production platform, promises shot‑by‑shot directorial control for marketers and creators seeking production‑grade results without the traditional logistical overhead. What Artlist Studio Offers At its core, Artlist Studio is a SaaS solution that blends generative AI with a visual workflow reminiscent of conventional film production. Users can select virtual cast members,…
CNN’s Global Perspectives Bangkok: AdTech Implications marks the launch of CNN’s first Asia‑focused Global Perspectives conference, slated for 14 October 2026 in Bangkok, Thailand. The event will convene senior media executives, programmatic buyers, CTV innovators, and data‑centric marketers to discuss the next wave of advertising technology, from first‑party data strategies to AI‑driven creative optimization. Why the Conference…
Hisense unveils RGB MiniLED TV lineup ahead of FIFA World Cup 2026, positioning its new UR9 Series and premium UX models as the centerpiece of a global campaign that blends high‑performance display tech with the world’s biggest sporting event. Hisense, the Chinese consumer‑electronics giant that has served as a FIFA World Cup sponsor since 2018, announced a fresh suite…
Albertsons Media Collective, the retail‑media arm of Albertsons Companies, announced today the rollout of an onsite incrementality measurement solution — a data‑driven tool that aims to separate true sales lift from baseline demand for advertisers running campaigns on the grocery giant’s digital properties. What the new tool does The onsite incrementality measurement platform embeds test‑and‑control experiments directly…
VTEX Puts AI at the Core of Ecommerce, Announcing a New Era of Digital Commerce – the Brazilian‑headquartered commerce platform unveiled a sweeping upgrade to its technology stack at VTEX Day, positioning the company as one of the first AI‑native providers in the crowded digital‑retail market. AI at the Core of VTEX’s Architecture VTEX’s new…
Mirakulo, INVIDI Team Up on Addressable TV Ads to launch a joint solution that blends broadcast distribution with broadband‑driven personalization, targeting advertisers and broadcasters across the Americas, Japan and Southeast Asia. The Partnership Explained Mirakulo, a veteran of ISDB‑T and ATSC 3.0 standards, and INVIDI Technologies, a specialist in addressable advertising, announced a strategic cooperation that…
StreamLayer has unveiled its AI‑powered Server‑Guided Ad Insertion (SGAI) platform, a new tool designed to unlock net‑new advertising inventory in live and on‑demand streaming while keeping ad load flat. What the Platform Does The SGAI engine sits on the server side of a stream and uses real‑time data signals—viewer engagement, content context, and AI‑driven decision…
Angelfish Marketing Launches Answer Engine Optimization Service to Boost B2B Visibility on AI Search Platforms, positioning the UK‑based agency at the forefront of a nascent market where AI‑driven answers are eclipsing traditional SERP rankings. The rise of generative AI tools such as ChatGPT, Google Gemini, and Perplexity has reshaped how enterprise buyers research vendors. Instead…
The agreement gives Swift TV access to Aaj Tak’s editorial ecosystem and to The Lallantop, a digital‑first news brand owned by the India Today Group. Both streams will be delivered through Swift TV’s FAST infrastructure, which already hosts more than 175 live channels and serves over 5 million global users. By embedding the Hindi news feed into Swift TV’s CTV lineup,…
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