AdTech Edge

PubMatic Unveils Creative Innovation Suite on AgenticOS to Merge Custom Formats, Planning, and Execution

BusinessWire6 months ago6 months ago05 mins

PubMatic Unveils Creative Innovation Suite on AgenticOS to Merge Custom Formats, Planning, and Execution, positioning the ad‑tech firm at the forefront of cross‑screen advertising by bundling premium creative, agentic deployment, and unified measurement into a single SaaS workflow. The announcement PubMatic (NASDAQ: PUBM) introduced its Creative Innovation Suite as a native module of the AgenticOS operating system….

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FreeWheel Partner Portal Streamlines CTV Ad‑Tech Integration

FreeWheel Unveils Partner Portal to Streamline CTV Ad‑Tech Integration

BusinessWire6 months ago6 months ago04 mins

FreeWheel Launches New Partner Portal, Advancing Its Open Platform Strategy for Streaming Advertising. The San Francisco‑based ad‑tech firm announced a centralized hub that lets approved technology partners plug directly into its FreeWheel Streaming Hub, promising faster, more secure access to APIs, sandbox testing and production‑grade rollouts for premium publishers. A unified gateway for CTV innovation The Partner Portal is essentially a developer console and marketplace rolled into one. Instead of…

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Taboola Q1 2026 Earnings Call Announcement

Taboola Announces Q1 2026 Earnings Call, Showcasing AI‑Powered Performance Advertising

GlobeNews Wire6 months ago6 months ago04 mins

Taboola Announces Q1 2026 Earnings Call, Showcasing AI‑Powered Performance Advertising, the company said Monday that it will release its first‑quarter financial results on May 6, 2026, and will host a live webcast at 8:30 a.m. ET to walk investors through the numbers. Taboola (Nasdaq: TBLA) is positioning its next earnings release as more than a financial update; it is a platform…

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Quantum Media & New to the Street partnership

Quantum Media Teams Up with New to the Street to Amplify Multi‑Platform Ad Distribution

GlobeNews Wire6 months ago6 months ago05 mins

Quantum Media partners with New to the Street in a strategic alliance that expands the reach of its clients across broadcast TV, digital, social, and outdoor channels, delivering more than 22 million monthly impressions through premier outlets such as Fox Business and Bloomberg. The press release from Quantum Media Group, LLC announced a partnership with New to the Street, a comprehensive business‑media…

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: Zendrop AI Video Ad Generator Launches

Zendrop Unveils AI‑Powered Video Ad Generator for E‑Commerce Brands

PR Newswire6 months ago6 months ago06 mins

Zendrop Launches AI Creatives: UGC Video Ads in Minutes — for Under $20 — the dropshipping platform announced a beta‑only AI‑driven video studio that promises to turn product data into TikTok‑ready user‑generated‑content (UGC) ads in a matter of minutes, all for a fraction of traditional production costs. What Zendrop’s AI Creatives Offers Zendrop’s new AI Creatives…

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SiriusXM Wins Exclusive YouTube Audio Ads Deal

PR Newswire6 months ago6 months ago04 mins

SiriusXM Wins Exclusive YouTube Audio Ads Deal, as the audio‑first giant announced a partnership that makes it the sole U.S. sales representative for YouTube’s audio advertising inventory. The agreement, unveiled on April 22, 2026, links Google’s YouTube platform with SiriusXM Media’s programmatic audio ecosystem, promising guaranteed impressions, advanced targeting and a unified buying experience for brands. What…

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Cannabis Communications Gap report reveals ad‑tech shortfall

5WPR releases Cannabis Communications Gap report amid looming federal rescheduling

PR Newswire6 months ago6 months ago05 mins

The newly published Cannabis Communications Gap report from 5W Public Relations (5WPR) arrives just weeks after President Trump’s December 2025 executive order to reschedule cannabis to Schedule III. The 2026 study quantifies the mismatch between the limited, heavily restricted advertising channels available to cannabis brands and the amount they are forced to invest in them, while also…

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Seedtag Launches NeuroX AI‑Powered Neuro‑Contextual Exchange

Seedtag Unveils NeuroX: An AI‑Powered Neuro‑Contextual Exchange Redefining Programmatic Media

PR Newswire6 months ago6 months ago05 mins

Seedtag launches NeuroX, a Neuro‑Contextual Exchange that embeds AI directly into programmatic buying, promising richer audience insight and measurable reach across web and Connected TV (CTV). Seedtag, the Barcelona‑based neuro‑contextual advertising firm, announced the debut of NeuroX, its proprietary exchange that layers deep‑learning‑derived emotional and intent signals onto every impression before it enters the bid…

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Sunstone Digital Tech Unveils Full‑Funnel Mobile App Marketing Platform

EIN Presswire6 months ago6 months ago04 mins

Sunstone Digital Tech Unveils Full‑Funnel Mobile App Marketing Platform, a new suite of services designed to drive user acquisition, boost engagement, and extend the lifetime value of mobile applications. Announced from Syracuse, NY, the offering builds on the agency’s $112 million track record of generating client revenue and promises a data‑rich, end‑to‑end approach for enterprises seeking…

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Basis Names Christian Hendricks President to Accelerate AI‑Driven Autonomous Advertising

GlobeNews Wire6 months ago6 months ago05 mins

Basis names Christian Hendricks President to accelerate AI‑driven autonomous advertising, signaling a strategic push to unify fragmented media operations with its intelligent operating system. Basis (https://basis.com), the SaaS platform that bills itself as an “intelligent operating system for autonomous advertising,” announced on April 21 that longtime board member Christian Hendricks will assume the role of President….

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