Rakuten Unveils Tools to Elevate Affiliate and Creator Marketing

At Rakuten Optimism 2025, Rakuten Advertising, a global leader in affiliate marketing, unveiled a series of new solutions to address key industry challenges. These innovations aim to improve transparency, ensure brand safety, and bridge the gap between affiliate and creator marketing. The enhancements empower both advertisers and publishers to maximize ROI, stay compliant, and harness new opportunities in the evolving digital landscape.

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Cadent Launches Advanced Supply Category Targeting for Advertisers

Cadent, a predictive advertising company, has announced the launch of advanced supply category targeting within the Cadent Ad Manager. This feature, developed in partnership with Jounce Media, enhances transparency and efficiency in programmatic advertising by allowing advertisers to control inventory quality with greater precision. The update supports Cadent’s broader mission to streamline ad buying across all screens through smarter supply path optimization (SPO) and improved inventory management.

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DoubleVerify to Join 2025 Baird Global Investor Conference

DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has announced its participation in the 2025 Baird Global Consumer, Technology & Services Conference. The event will feature a fireside chat with DV’s executive leadership and provide an opportunity for institutional investors to engage directly with the company through one-on-one and small group meetings.

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David Droga Steps Down as Accenture Song CEO, Named Vice Chair

Accenture has announced a leadership transition within Accenture Song, marking the end of David Droga’s transformative tenure as CEO. Effective September 1, 2025, Droga will step into the newly appointed role of vice chair of Accenture, with Ndidi Oteh taking over as CEO of Accenture Song. This shift signals a new chapter in the evolution of Accenture’s creative and tech-powered division, while also recognizing Droga’s lasting impact on the global advertising landscape.

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Typeform Unveils Influencer Marketing Report Highlighting Authenticity

Typeform Unveils Influencer Marketing Report Highlighting Authenticity

Typeform, the conversational data collection platform, today launched Get Real: The Data on Influencer Marketing — a groundbreaking report powered by its new video capabilities and informed by over 1,300 influencers, marketers, and consumers. The study goes beyond numbers, incorporating candid video responses to provide a more humanized and unfiltered perspective on the evolving influencer landscape.

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Innovid Supercharges Social Ads With Unified Dashboard & Automation

Innovid Supercharges Social Ads With Unified Dashboard & Automation

Welcome to Innovid’s Feature Beat, your monthly spotlight on product innovations making advertising smarter, faster, and more impactful. After a recent focus on scaling the power of CTV ads, this month Innovid shifts its attention to enhancing paid social performance. With new tools that deliver real-time insights, influencer amplification, and workflow automation, marketers can now extract more value from every scroll, swipe, and story across Meta, Pinterest, Snapchat, and TikTok

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