AdvertisingTechnology

Typeform, the conversational data collection platform, today launched Get Real: The Data on Influencer Marketing — a groundbreaking report powered by its new video capabilities and informed by over 1,300 influencers, marketers, and consumers. The study goes beyond numbers, incorporating candid video responses to provide a more humanized and unfiltered perspective on the evolving influencer landscape.

Welcome to Innovid’s Feature Beat, your monthly spotlight on product innovations making advertising smarter, faster, and more impactful. After a recent focus on scaling the power of CTV ads, this month Innovid shifts its attention to enhancing paid social performance. With new tools that deliver real-time insights, influencer amplification, and workflow automation, marketers can now extract more value from every scroll, swipe, and story across Meta, Pinterest, Snapchat, and TikTok

AdCellerant, a leader in digital advertising technology and services, has officially launched its Canadian operations. This expansion marks a major milestone in the company’s global growth journey, bringing advanced advertising solutions, automation, and hands-on support to agencies and media companies across Canada.

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Agency EA has announced the appointment of Dee Hall to its Board of Directors, effective immediately. With a storied career in advertising, media, and experiential marketing, Hall brings a depth of industry expertise and leadership that aligns with Agency EA’s mission to drive innovation and growth.

Mobvista announced its unaudited financial results for Q1 ended March 31, 2025, demonstrating robust top-line and bottom-line growth. The performance was driven by the continued success of its programmatic interactive advertising platform, Mintegral, and the growing impact of its AI-powered smart bidding engine.

Moon Rabbit, an independent agency specializing in pharmaceutical and healthcare marketing, has achieved a significant milestone—its first-ever Great Place To Work® Certification. This distinction underscores Moon Rabbit’s commitment to fostering a supportive and inclusive workplace environment, with employee satisfaction exceeding national benchmarks by 31 percentage points.

memoryBlue, a global leader in outsourced sales and marketing services, today announced the appointment of Glenn Haertel as its new Chief Revenue Officer. With over 25 years of experience in driving revenue growth and operational excellence, Haertel joins memoryBlue to lead the company’s next phase of expansion and accelerate its global sales initiatives.

Lambos Digital, a top-tier performance marketing agency known for its Amazon Ads and programmatic media expertise, has acquired Dorado Ads. This move aims to enhance its Amazon advertising capabilities and democratize access to premium ad inventory across Fire TV, Twitch, and Prime Video.