ProgrammaticAdvertising

StreamTV Europe Launches in Lisbon, Uniting the Continent’s Streaming and AdTech Leaders, marking the first large‑scale gathering that blends content, technology, and advertising under one roof. The inaugural event drew nearly 1,000 participants from 38 countries, featured over 200 speakers, and showcased 70+ sponsors, signaling a decisive shift toward a more integrated European streaming ecosystem….

Grocery TV has announced a partnership with ABCS Insights to add independent, third‑party sales‑lift measurement to its in‑store retail media network, a move that could reshape how consumer‑packaged‑goods (CPG) brands prove the ROI of shelf‑level advertising. What the partnership delivers The collaboration gives advertisers on Grocery TV access to ABCS Insights’ 41‑million‑household panel, which blends receipt and card‑transaction data…

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV, a purpose‑built platform that lets brands plan, pace and measure connected‑TV ads during premium sports moments in real time. The AI‑driven ad‑tech firm announced a new “Live Events” campaign subtype that sits alongside its existing CTV offering. Designed for the short, high‑demand windows of live…

Mediavine Teams with Index Exchange to Bring Curated Audiences to programmatic Marketplaces – the independent ad‑tech firm announced Tuesday that its newly curated audience segments will be available through Index Exchange’s Data Vendor Ecosystem and Index Marketplaces, giving demand‑side platforms a privacy‑first way to reach premium inventory across more than 18,000 publishers. Mediavine is rolling…