Mistplay, the play‑and‑earn loyalty platform for mobile gamers, announced Thursday that it has acquired MyChips SRL, the rewarded‑advertising arm of MAF. The deal expands Mistplay’s LoyaltyPlay network, adding hundreds of apps across North America, APAC and Europe, and positions the company as a more formidable player in the fast‑growing rewarded‑advertising market. What the deal entails…
Beasley Broadcast Group Settles Debt Offers, Paving Way for AdTech Expansion. The Naples‑based media company announced on May 1, 2026 that it has closed a multi‑track debt restructuring that includes an exchange of its senior secured second‑lien notes, a cash tender for first‑lien notes, and the waiver of a participation clause that previously hampered the deal….
Wayward Boost Platform Scales Partnership Media for Enterprise Marketers – Wayward announced today the beta launch of Wayward Boost™, a patent‑pending SaaS solution that turns influencer and publisher collaborations into a measurable, programmatic ad channel. Wayward Boost arrives at a moment when brands are wrestling with two contradictory forces: the proven lift of partnership‑driven content and the…
Stingray and Just For Laughs Launch Audio Channel on TuneIn, expanding programmatic audio offerings for brands and publishers seeking scalable comedy content. The Montreal‑based streaming media company announced the global rollout of a dedicated Just For Laughs Radio station on TuneIn’s platform, delivering curated stand‑up and sketch comedy from both legacy icons and emerging talent. What the service does…
RW Digital Unveils High‑Impact Media Suite, a New Programmatic Platform for Multicultural Audiences. The Los Angeles‑based ad‑tech startup announced the launch of its High‑Impact Media Suite, a full‑stack solution that combines rich‑media, CTV/OTT, interactive video, and cross‑device display into a single programmatic platform buying environment. The announcement marks a rare attempt to build a programmatic infrastructure…
Sundial Media & Technology Group and Culture Hive Media announced a strategic partnership that introduces a real‑time Cultural Relevance Score (CRS™) — a data‑driven layer designed to make cultural relevance a measurable, actionable signal inside programmatic advertising ecosystems. What the partnership delivers The collaboration merges Sundial’s first‑party audience data, built from decades of community‑level engagement,…
Human Security, Inc., the “trust layer” for programmatic media, announced that its Human Ad Viewability Measurement has earned Media Rating Council (MRC) accreditation for both display and video impressions across desktop, mobile web and app environments. The credential validates the company’s claim that its viewability data is filtered for invalid traffic (IVT) and backed by a transparent, behavior‑driven…
Six industry titans, two President’s Award honorees, and a corporate trailblazer took center stage at the American Advertising Federation’s 75th‑anniversary Advertising Hall of Fame gala on April 23, 2026, underscoring how data‑rich platforms and AI‑driven creative are reshaping the ad tech ecosystem. The AAF’s annual Hall of Fame ceremony has long been a barometer of advertising’s…
InMarket announced a strategic partnership with Yahoo DSP that brings a visit‑based optimization solution to programmatic buyers across the United States and Canada. The integration lets advertisers fuse InMarket’s in‑store visit data with Yahoo’s omnichannel DSP, enabling automated campaign tweaks that directly tie digital spend to foot‑traffic outcomes. What the partnership delivers The joint offering…
Acxiom Deepens Amazon Ads Partnership, Making 10,000+ Audiences Available for Immediate Activation in Amazon DSP. The data‑centric firm announced that its extensive audience catalog is now directly accessible through Amazon’s Demand‑Side Platform (DSP) via an API‑driven integration, allowing marketers to launch campaigns across Amazon‑owned properties and premium open‑internet inventory in the United States, United Kingdom…
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