Mobigital, the Santa Monica‑based provider of B2B commerce and supply‑chain solutions, announced on June 27, 2026 that it is adding an artificial intelligence‑based virtual livestream tool to its portfolio. The new service is positioned as a way for wholesale merchants to run continuous product demos and promotional events without the overhead of traditional video production teams. By leveraging the company’s longstanding network of manufacturers, distributors and logistics partners, the feature aims to cut marketing spend while keeping buyer engagement high across multiple time zones.
From Procurement to Promotion: A 15‑Year Evolution
Founded more than a decade and a half ago, Mobigital has built a reputation for linking global suppliers with enterprise buyers through a single, cloud‑enabled platform. Over that period the firm has cultivated relationships with manufacturers, freight operators and trade facilitators, allowing it to offer end‑to‑end sourcing, order fulfillment and cross‑border compliance services. This deep‑rooted infrastructure now underpins the AI livestream offering, giving sellers a ready‑made channel for showcasing inventory without the need for on‑site crews or costly ad buys.
“The future of commerce will be driven by AI, automation, and global connectivity. Mobigital is committed to providing businesses with the tools they need to grow faster and compete globally.” — Clayton Walton, CEO of Mobdigital
The statement, embedded in a pull‑quote on the company’s release, underscores the strategic shift from pure supply‑chain management to a more integrated marketing approach.
How the Virtual Livestream Works
Mobigital’s AI engine creates digital presenters that can walk viewers through product specifications, answer common questions and even trigger real‑time calls to action. Unlike conventional livestreams that require a human host, camera crew and post‑production editing, the virtual avatars operate around the clock, automatically adapting to the language and cultural preferences of each target market.
Key capabilities include:
- Always‑on product exposure – the system can run uninterrupted sessions, ensuring that listings are visible regardless of regional business hours.
- Cost reduction – eliminates the need for dedicated video teams, travel expenses and paid media placements.
- Higher engagement – interactive elements such as on‑screen QR codes and live chat prompts keep prospects involved.
- Efficiency gains – AI‑driven scripting optimizes the length and focus of each demonstration, shortening the sales cycle.
- Scalable growth – merchants can launch parallel streams for different product lines or geographic segments without additional staffing.
- Multilingual support – built‑in translation lets the same livestream reach audiences in several languages simultaneously.
By automating the presentation layer, Mobigital hopes to free up marketing budgets for other initiatives while still delivering the visual storytelling that modern B2B buyers expect.
A One‑Stop Shop for International Trade
Beyond the livestream, Mobigital continues to bundle a suite of services that cover the entire wholesale journey. Companies can source goods from vetted manufacturers, manage customs documentation, coordinate freight forwarding, and fulfil orders from a network of regional warehouses—all from a single dashboard. The platform’s “one‑stop” claim is reinforced by a menu of core offerings:
- Global product sourcing
- End‑to‑end supply‑chain coordination
- Procurement workflow automation
- Cross‑border trade facilitation
- AI‑enhanced marketing tools (including the new livestream)
- Integrated order fulfillment
- Business development consulting
- International trade compliance
This breadth of functionality is designed to reduce the friction that typically forces B2B sellers to juggle multiple vendors, each with its own contract and integration requirements.
Target Audience and Market Reach
Mobigital’s client base spans a wide spectrum of wholesale participants: manufacturers looking for new distribution channels, distributors seeking reliable sourcing, large‑scale enterprise buyers, and emerging cross‑border merchants. By aggregating these players on a shared platform, the company creates a marketplace where supply and demand can meet with reduced transaction costs. The firm’s network includes manufacturers, suppliers, wholesalers, distributors, enterprise buyers, trading companies, retail organisations and cross‑border merchants.
Such a broad reach is especially valuable in today’s fragmented B2B landscape, where many buyers still rely on legacy procurement methods that are slow and opaque. The AI livestream adds a visual, real‑time dimension that can accelerate decision‑making and differentiate sellers in crowded product categories.
Dropshipping as a Growth Lever
A notable component of Mobigital’s value proposition is its support for a dropshipping model. Sellers can list items without holding inventory, with the platform automatically routing orders to partner factories or regional fulfilment centers. The benefits outlined by the company include lower upfront capital requirements, reduced risk of unsold stock, simplified logistics, faster market entry, the ability to test new product lines quickly, and a scalable framework that can expand as demand grows.
By marrying dropshipping with AI‑driven livestreams, merchants can showcase a virtually unlimited catalog while relying on the backend network to handle fulfillment, creating a seamless front‑to‑back experience for B2B buyers.
Financial Scale and Market Momentum
Mobigital reports annual transaction volumes exceeding USD 5 billion, a figure that reflects the depth of its global partnerships and the breadth of its customer base. This level of activity demonstrates that the market is receptive to integrated solutions that combine technology, logistics and trade expertise. In a sector where many platforms focus on a single niche—either procurement software or marketplace listings—Mobigital’s holistic approach positions it as a potential benchmark for future B2B ecosystems.
Executive Insight
Clayton Walton, the company’s chief executive, highlighted the strategic importance of artificial intelligence in his remarks: “According to Clayton Walton, Chief Executive Officer of Mobigital, the future of commerce will increasingly be driven by the integration of artificial intelligence and global business infrastructure.” He added that the firm’s 15‑year track record in supply‑chain management gives it a solid foundation to experiment with next‑generation marketing tools. Walton emphasized that the AI livestream is a tangible example of how the company plans to blend its logistical strengths with cutting‑edge tech to open new revenue streams for its users.
Looking Ahead
Mobigital’s roadmap signals continued investment in AI, digital commerce, and supply‑chain innovation. The company intends to expand the capabilities of its virtual presenter, potentially adding advanced analytics, real‑time personalization and deeper integration with CRM systems. By leveraging its existing global footprint, Mobigital aims to help B2B sellers not only reach new markets but also operate more efficiently within them.
Industry observers note that AI‑driven visual content is gaining traction across both B2C and B2B channels. While consumer‑focused livestreams have become commonplace on platforms like TikTok and Instagram, the wholesale sector has lagged behind due to higher compliance and logistical hurdles. Mobigital’s solution could narrow that gap, offering a compliant, enterprise‑grade alternative that aligns with the growing demand for immersive, data‑rich product experiences.
Bottom Line
Mobigital’s AI virtual livestream service represents a pragmatic step toward modernizing B2B marketing. By automating the presentation layer, the platform promises continuous product exposure, lower promotional spend and a smoother buyer journey—all backed by a supply‑chain network that already moves billions of dollars in goods each year. For wholesale sellers seeking to differentiate themselves without ballooning budgets, the new tool offers a compelling blend of technology and logistics that could reshape how products are showcased in the digital age.
Get in touch with our Adtech experts
