Quantum Media partners with New to the Street in a strategic alliance that expands the reach of its clients across broadcast TV, digital, social, and outdoor channels, delivering more than 22 million monthly impressions through premier outlets such as Fox Business and Bloomberg.
The press release from Quantum Media Group, LLC announced a partnership with New to the Street, a comprehensive business‑media ecosystem that blends television, digital, social, and out‑of‑home advertising. By tapping New to the Street’s distribution network, Quantum Media will push client messages onto high‑visibility platforms, including national financial networks, a YouTube audience of over 5.2 million subscribers, and iconic billboards in key financial districts.
At its core, the collaboration is a technology‑driven media‑buying solution. New to the Street operates a proprietary ad‑distribution stack that aggregates inventory from multiple supply‑side sources, normalizes data across first‑party and third‑party channels, and delivers a unified reporting layer for advertisers. Quantum Media will feed its press releases, brand stories, and campaign assets into this stack, allowing the content to be programmatically placed on TV slots, digital video streams, and social feeds with audience‑level targeting.
Why does this matter? According to Gartner, 71 % of enterprise marketers plan to increase programmatic spend in the next 12 months, seeking greater efficiency and measurable ROI. The partnership gives Quantum Media’s roster—largely mid‑market public companies—a turnkey path to the kind of cross‑device, cross‑platform exposure that was previously reserved for larger advertisers.
The impact reverberates across the ad‑tech landscape. Traditional DSPs often struggle to secure premium broadcast inventory, while many SSPs focus on display and video. New to the Street’s hybrid model bridges that gap, offering a single point of entry for TV, OTT, and digital assets. Competitors such as The Trade Desk and Magnite have introduced “TV‑plus” solutions, but they typically rely on separate partnerships for out‑of‑home or social. Quantum Media’s deal bundles these channels, reducing integration overhead and simplifying attribution.
Enterprises stand to benefit in three tangible ways. First, the unified reporting dashboard consolidates impression, click‑through, and conversion data across TV, CTV, and digital, enabling marketers to attribute spend more accurately. Second, the platform’s audience‑targeting engine leverages both first‑party data and third‑party intent signals, aligning ad delivery with the buyer’s journey. Third, the inclusion of high‑traffic outdoor billboards adds a “real‑world” touchpoint that can reinforce digital messaging—a tactic validated by a recent Forrester study showing a 12 % lift in brand recall when OOH is paired with digital video.
Vince Caruso, CEO of New to the Street, highlighted the strategic fit: “Ari Zoldan is a veteran in the media industry, and we are excited to welcome his suite of clients to our platform. This partnership represents a natural evolution of our relationship, and we look forward to delivering measurable impact through our full media platform.”
Quantum Media’s CEO Ari Zoldan echoed the sentiment, noting that the combined distribution power “significantly enhances brand visibility and market reach for our clients.” The collaboration also aligns with broader industry trends toward consolidated media stacks that reduce vendor sprawl—a priority underscored by IDC, which predicts that by 2027, 60 % of ad‑tech spend will flow through integrated platforms.
For enterprise marketing teams, the takeaway is clear: leveraging a multi‑channel, data‑rich distribution network can accelerate campaign velocity, improve cross‑device frequency capping, and provide a clearer line‑of‑sight into ROI. As privacy regulations tighten and third‑party cookies fade, solutions that blend first‑party data with contextual targeting—like New to the Street’s platform—will become essential for maintaining relevance without compromising compliance.
Technology Under the Hood
New to the Street’s stack integrates a DMP‑style audience layer with a video‑press‑release distribution engine (NewsOut) and an OOH inventory manager, all orchestrated through an API‑first architecture that supports real‑time bidding across TV, CTV, and digital.
Competitive Landscape
While The Trade Desk’s “Unified ID 2.0” and Magnite’s “Supply Path Optimization” address cross‑channel buying, they lack the bundled OOH and broadcast TV inventory that New to the Street offers out of the box.
Enterprise Implications
Marketers can now run a single campaign that appears on a Bloomberg morning segment, a YouTube pre‑roll, a LinkedIn carousel, and a Times Square‑style billboard, all while tracking unified metrics in one dashboard.
Market Landscape
The ad‑tech market is consolidating around platforms that can deliver end‑to‑end media execution. IDC forecasts a CAGR of 11 % for integrated media solutions through 2028, driven by advertiser demand for transparency and measurement. At the same time, a McKinsey report notes that brands that combine TV with digital see a 20 % higher lift in sales lift versus single‑channel approaches. Quantum Media’s partnership positions both firms to capture a share of this growth, especially among mid‑market public companies that lack the scale to negotiate directly with broadcasters.
Top Insights
- The alliance gives Quantum Media’s clients access to 22 million+ monthly impressions across TV, digital, and OOH, a reach previously limited to larger advertisers.
- Integrated reporting unifies TV, CTV, and digital metrics, simplifying attribution and improving budget allocation decisions.
- By merging first‑party CRM data with contextual third‑party signals, the platform offers privacy‑compliant audience targeting as third‑party cookies wane.
- The bundled OOH component adds a tangible brand touchpoint, boosting recall by up to 12 % when paired with digital video, per Forrester.
- Market analysts predict that by 2027, over half of ad‑tech spend will flow through consolidated, multi‑channel platforms, underscoring the strategic timing of this partnership.
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