Eva Live launches Eva Brain, an autonomous AI marketing agent that promises to replace traditional campaign teams by handling end‑to‑end digital digital ad spend on platforms such as Google, Meta, TikTok, Taboola and Outbrain. A New Breed of Marketing Automation The San Vegas‑based firm announced the debut of Eva Brain, a self‑operating system that creates, launches, optimizes, and…
The native‑search pioneer announced a beta program that places cost‑per‑click (CPC) ads inside AI‑driven chat experiences, beginning with Opera AI, Dupe and Sezzle. The move marks the first commercial rollout of a CPC‑based ad model inside generative‑AI conversations, a space previously dominated by impression‑only experiments. A new ad unit for AI‑powered conversations The AI Discover Beta…
IAB Tech Lab Introduced Live‑Event Attributes and Pricing Macro to Boost Programmatic Transparency, a move that could reshape how advertisers buy and sell live‑stream inventory across CTV, OTT, and traditional broadcast channels. The IAB Technology Laboratory announced a set of new OpenRTB attributes that let sellers flag whether an impression comes from a live broadcast,…
Rakuten & impact.com launch affiliate alliance — the two firms announced a strategic partnership that fuses Rakuten Advertising’s global network and consumer‑backed rewards platform with impact.com’s SaaS‑driven partnership management technology, promising a more data‑rich, automated affiliate ecosystem for enterprise marketers. What the partnership entails The alliance combines three core assets: Rakuten Advertising’s extensive publisher relationships, managed‑service expertise,…
Monetizr Appoints Veteran Growth Strategist Michelle Suttle as Chief Growth Officer to Accelerate In‑Game Advertising, marking a strategic move to scale its rewarded‑experience platform amid a surge in privacy‑first, opt‑in media. Monetizr, a SaaS provider that embeds interactive, rewarded experiences directly inside mobile games, announced the appointment of Michelle Suttle as its new Chief Growth Officer (CGO)….
PubMatic’s AgenticOS Gains Global Traction as AI‑Driven Media Buying Scales. The Nasdaq‑listed supply‑side platform announced that its AI‑powered operating system is now running end‑to‑end autonomous campaigns for agencies, brands, and buying collectives across the United States, Europe, Australia and India. The rollout marks a shift from experimental pilots to a repeatable, performance‑focused model that promises…
Comcast’s Universal Ads Adds Linear TV Self‑Service, Expanding Reach for All Advertisers – the new capability lets brands of any size buy, run, and measure premium linear TV spots alongside streaming inventory from a single, automated platform. What the Announcement Means Universal Ads, previously known for its streamlined, performance‑focused buying experience on streaming channels, now…
Townsquare Ignite Teams Up with NABCO to Extend Programmatic Reach into Large U.S. markets, announcing a strategic digital advertising partnership that gives the Chicago‑based radio broadcaster access to Townsquare’s proprietary programmatic platform and data‑driven tools. Strategic partnership announced On April 27, 2026, Townsquare Media, Inc., the publicly traded digital‑advertising specialist listed on NYSE (TSQ), disclosed a new…
Human Security, Inc., the “trust layer” for programmatic media, announced that its Human Ad Viewability Measurement has earned Media Rating Council (MRC) accreditation for both display and video impressions across desktop, mobile web and app environments. The credential validates the company’s claim that its viewability data is filtered for invalid traffic (IVT) and backed by a transparent, behavior‑driven…
Portrait TV Launches AI‑Powered CTV Platform, aiming to reshape how brands reach Gen‑Next viewers across LG Smart TVs. The new streaming destination, debuting in May 2026, bundles more than 3,000 hours of creator‑led content with a proprietary audience‑intelligence engine that promises advertisers real‑time, attitudinal targeting beyond traditional demographics. What Portrait TV Brings to the CTV…
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