Onsite! Media Unveils AI‑driven programmatic Platform for Real‑Time Cultural Advertising, a suite that adds a live Cultural Pulse Dashboard, a public Creator Collab Wall, and an “Ask Rah” AI assistant to its existing digital media ecosystem. Onsite! Media, the Miami‑based outlet known for covering music, fashion, TV, and celebrity news, announced a major upgrade to…
PayPal launches a deterministic commerce‑based identity solution for programmatic advertising, unveiling PayPal Ads ID—a verified, purchase‑driven identifier that promises to reshape audience targeting, cross‑device tracking, and attribution for enterprise marketers. What PayPal Ads ID Brings to the Table In a market still dominated by probabilistic cookies and fragmented device IDs, PayPal’s new offering stakes a…
London; Monday 27 April, 3pm (BST): Audion, an AI-powered advertising platform specialising in digital audio, announces $15 million in Series B funding. This will enable it to build on its UK and European growth with a launch in the United States; it will also accelerate the development of its proprietary technology, Audion AI, which delivers outcome-driven…
Optable and Goodway Group Partner to Bring Agentic Advertising to Connected Commerce – In a move that could reshape how brands orchestrate media across fragmented digital pathways, Optable, the creator of the Agentic Audience Platform, announced a strategic partnership with Goodway Group to embed AI driven audience planning and activation into the burgeoning connected‑commerce ecosystem….
Perion, Mediamark and McSorely Media Deploy AI‑Driven Outmax Across Africa’s Programmatic Market, announcing an exclusive partnership that introduces Perion’s Outmax AI execution engine to the continent’s rapidly expanding digital‑advertising ecosystem. What the deal entails Perion Network Ltd., a Nasdaq‑listed ad‑tech firm, has teamed up with African media groups McSorely Media and Mediamark to roll out…
PadSquad Teams with Cuebiq to Bring Privacy‑Compliant Foot Traffic Measurement to Digital Advertising The two firms announced a strategic partnership that fuses PadSquad’s high‑impact creative platform with Cuebiq’s mobility‑derived foot‑traffic analytics. The deal promises advertisers a privacy‑first way to tie online ad exposure to real‑world store visits, a capability that has long eluded the programmatic…
DoubleVerify Secures First MRC TikTok Viewability Accreditation – In a move that could reshape how brands measure video performance on short‑form platforms, DoubleVerify (NYSE: DV) announced it has earned Media Rating Council (MRC) accreditation for TikTok video viewability, becoming the industry’s first measurement provider to achieve this distinction. What DoubleVerify Announced On April 23, 2026, DoubleVerify…
AdRoll‑PubMatic AI Integration Unifies Campaign Diagnostics Across DSP and SSP – In a move that could reshape programmatic workflow efficiency, AdRoll announced a partnership with PubMatic to link its AI‑driven multi‑channel advertising platform with PubMatic’s supply‑side diagnostics via the Model Context Protocol (MCP). The integration promises real‑time, cross‑platform issue detection and remediation, giving enterprise marketers…
The Out of Home Advertising Association of America (OAAA) announced the full agenda for its 2026 OOH Media Conference, slated for May 11‑13 in Dallas, revealing a slate of AI‑focused sessions, high‑profile speakers from Google, Zillow, National Geographic and other leading brands, and a thematic focus on “The Human Medium.” The OAAA’s press release on April 24, 2026 confirmed…
Six industry titans, two President’s Award honorees, and a corporate trailblazer took center stage at the American Advertising Federation’s 75th‑anniversary Advertising Hall of Fame gala on April 23, 2026, underscoring how data‑rich platforms and AI‑driven creative are reshaping the ad tech ecosystem. The AAF’s annual Hall of Fame ceremony has long been a barometer of advertising’s…
Looking to publish a press release, guest article, interview or podcast? Connect with us.
A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.
© 2026 AdTechEdge. All rights reserved.
You have successfully subscribed to the newsletter
There was an error while trying to send your request. Please try again.
