Simpli.fi has launched Simpli.Hub, a self-serve advertising portal designed to help multi-location brands, franchise networks, co-ops and distributed agencies manage local media campaigns without giving up centralized control. The platform lets corporate teams define campaign rules, creative and geographic guardrails while local operators select approved campaigns and budgets across channels including search, programmatic display, connected…

Nexxen is expanding its Nexxen U education program with Data for the Converged Media World, a new module focused on helping media buyers and brands understand audience data across linear TV, connected TV and digital video. The course targets a growing operational challenge in converged advertising: translating fragmented data signals and measurement approaches into campaign…

The Interactive Advertising Bureau (IAB) has released the Measurement Services Addendum v1.0 for public comment, introducing a standardized contractual framework for advertising measurement, verification, attribution and analytics services. The proposal is designed to reduce fragmented negotiations between advertisers, agencies, publishers, platforms and measurement providers as digital advertising measurement becomes more complex. IAB Targets Contractual Fragmentation…

The advertising industry continues to search for alternatives to cookie-based identity without losing the interoperability required for measurement, attribution and fraud prevention. 51Degrees is entering that debate with 51Did, a digital advertising identifier designed to let authorized participants exchange advertising signals while using contractual and technical controls intended to prevent reidentification. 51Did Targets the Identity…