Morphy Auctions is preparing to bring more than 1,100 lots of antique advertising and coin-operated collectibles to Las Vegas for its Oct. 16–17, 2026 Coin-Op & Advertising auction, putting historical examples of physical brand promotion and mechanical consumer engagement on the market. The two-day sale will take place at Morphy’s Las Vegas gallery at 4520…
Quartile is expanding its retail media advertising technology into ChatGPT, becoming a technology partner that enables participating advertisers to manage ChatGPT Ads through its existing workflows. The move connects an established commerce-focused optimization platform with an emerging advertising environment where consumers can research products, compare alternatives and make purchase decisions through conversational AI. The next…
Albertsons Media Collective has launched a retail media measurement solution designed to show advertisers the incremental contribution of media exposures across multiple digital channels through a single, deduplicated view. Developed with LiveRamp, the Retail Media Incrementality-Based Multi-Touch Attribution solution connects impression-level exposure data with Albertsons transaction data to help brands evaluate how different media touchpoints…
PODGO is expanding its role in podcast and creator advertising by partnering with Earned Media Productions (EMP) to connect content development and production with distribution, advertising representation and monetization. The arrangement reflects a broader shift in digital media: podcasts, video series and branded programs are increasingly being built as commercial media properties rather than standalone…
Blockboard has been named a finalist in two categories at the 2026 Digiday Technology Awards, highlighting both its buy-side programmatic advertising platform and BlockVantage, its AI-powered media planning and campaign activation tool. Opening Paragraph The company is a finalist for Best Buy-Side Programmatic Platform and Best AI Tool for BlockVantage. The recognition puts two different…
New Jersey branding agency Brand Force 5 received three honors at the 58th NJ Ad Club Jersey Awards, including two first-place awards recognizing its identity and packaging work for Silvio & Filomena’s Olive Oil. The Bergen County-based agency won first place in both Consumer Logo Design and Package Design for the olive oil brand, while…
Advertising measurement is increasingly moving beyond audience demographics toward questions of context, representation and creative fit. Culture Hive Media Group is expanding that approach through a partnership with responsible AI company Alltold, adding deeper video analysis to its Cultural Relevance Score (CRS). The collaboration is designed to help advertisers assess whether video creative is likely…
Rental marketplace Dwellsy is changing how advertising inventory on its platform is sold. The company has launched a self-serve advertising tool that allows multifamily and single-family rental owners and operators to purchase placements directly across its marketplace. The move turns advertising space that was previously filled through third-party ad networks into inventory that property advertisers…
Connected TV advertising is beginning to move beyond the dashboard. Vibe, a streaming TV advertising platform aimed at performance marketers, has expanded access to its campaign infrastructure through a public API, Model Context Protocol connection, command-line tool and reporting agent. The company says the changes are designed to let advertisers manage CTV campaigns through their…
Connected TV advertising is moving beyond a simple question of how much inventory a buyer can reach. FreeWheel is adding third-party quality and engagement signals to its CTV inventory packaging, giving advertisers more information about the viewing environments behind programmatic streaming supply. The television advertising technology company introduced new third-party inventory scoring capabilities within its…
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