Minute Media is rebranding as Minute as the company marks its 15th anniversary, pairing the corporate identity change with a broader positioning around sports content, publishing technology, data and advertising infrastructure. Founded in Israel in 2011 as a digital publisher focused on global football, the company now operates three owned-and-operated sports media brands—The Players’ Tribune,…
Florida-based gocta.ai is taking aim at a familiar problem in performance marketing: advertising platforms can optimize efficiently for form submissions without knowing whether those submissions become paying customers. The company has launched an AI-powered lead-intake system designed to replace conventional website contact forms with an interactive qualification layer. The system filters suspected spam and bot…
LG CNS is expanding its push into the U.S. commerce advertising market with LG Optapex, an Amazon-focused ad optimization platform that combines agentic AI with mathematical optimization to automate campaign decisions. The Korean technology company showcased the solution at ASD Market Week in Las Vegas from August 25–27, positioning Amazon sellers as a key growth…
Creator marketing has become a significant acquisition channel for brands, but finding suitable influencers remains a largely manual process. Archive is attempting to change that with Archie, an AI agent that searches for, evaluates and shortlists creators based on campaign requirements, giving marketing teams a conversational alternative to manually reviewing creator databases. Archive’s Archie AI…
As the cryptocurrency industry moves further into mainstream finance, the events shaping its direction are becoming increasingly important for companies competing for attention across digital assets, blockchain infrastructure and Web3. Wachsman is extending its long-running communications relationship with TOKEN2049, continuing as the event’s Agency of Record as it prepares for its 2026 Singapore edition. Wachsman…
DraftKings is turning the opening of the 2026 football season into a large-scale customer acquisition and engagement campaign. The company will launch DraftKings Gameday on September 2, combining in-app promotions, physical activations, celebrity-led advertising and a $50,000 charitable contribution as it promotes its expanded Sports & Casino ecosystem across the U.S. DraftKings Uses Football Season…
LED displays are becoming a larger part of the physical media infrastructure behind digital-out-of-home advertising, retail environments, sports venues and live events. As display resolutions improve and formats become more flexible, China remains a major manufacturing hub. A 2026 market roundup highlights five China-based manufacturers—DDW DISPLAY, Xiamen Qiangli Jucai, Shenzhen Luminatii, Changzhou Ancai and Shanghai…
Programmatic advertising has transformed digital audio buying, but traditional over-the-air radio has remained largely dependent on direct sales and conventional trafficking systems. A new partnership between Triton Digital and broadcast software provider RCS aims to close that gap by connecting radio playout infrastructure with automated ad-buying workflows. Triton Digital Connects Broadcast Radio to Programmatic Ad…
Cricket Australia’s new Cricket TV service is turning a deep sports archive into a global streaming product, combining live matches, video-on-demand programming and AI-assisted content processing on Eluvio’s Content Fabric. The service is entering early access ahead of a broader commercial launch later in 2026, giving the governing body a way to reach fans in…
Telecom operators have spent decades building the infrastructure that gets consumers online. FreeCast now wants to capture more of what happens after the connection by positioning its streaming media Platform-as-a-Service (PaaS) as a monetization layer for telecom operators, broadband providers, satellite companies and other connectivity businesses. FreeCast Bets Telecom Operators Can Monetize the Media Layer…
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