AIinAdvertising Archives - Page 5 of 16

Awin‑ScalePost partnership adds AI Visibility & Smart Search

Awin partners with ScalePost and rolls out AI Visibility and Smart Search tools to sharpen affiliate‑marketing measurement

GlobeNews WireJune 30, 2026June 30, 202605 mins

London – June 30, 2026 – Affiliate‑marketing platform Awin announced a strategic alliance with AI‑citation analytics firm ScalePost and introduced two new product modules, AI Visibility and Smart Search. The moves aim to address the growing opacity of consumer discovery as search engines, social feeds and generative‑AI assistants increasingly deliver information without a click, leaving marketers with…

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Zawa Launches AI Reel Maker for E‑Commerce Video

Zawa Introduces AI‑Powered Reel Maker to Streamline Short‑Form Video Production for E‑Commerce Brands

PR NewswireJune 30, 2026June 30, 202606 mins

Los Angeles, June 26 2026 – The demand for fresh short‑form video content is outpacing the capacity of many e‑commerce teams, a gap that AI‑driven design platform Zawa aims to close with the launch of its AI‑Powered Reel Maker. The tool promises to convert a single product image into multiple, platform‑optimized video concepts without the need for traditional…

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Adobe acquires Topaz Labs for AI video and image enhancements

Adobe Acquires Topaz Labs to Strengthen AI‑Powered Video and Image Tools

BusinessWireJune 26, 2026June 26, 202607 mins

Adobe (Nasdaq:ADBE) confirmed on Thursday that it has signed a definitive agreement to purchase Topaz Labs, the specialist developer of AI‑driven video and image enhancement software. The move expands Adobe’s portfolio of generative and restorative artificial‑intelligence capabilities, positioning the company to address the growing demand for high‑quality, hybrid content that blends traditionally captured footage with…

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Rokt mParticle Unveils Performance Engine Powered by AI‑Driven Audience Agent and New Accelerators

PR NewswireJune 26, 2026June 26, 202607 mins

NEW YORK, June 25 2026 /PRNewswire/ — Rokt mParticle, the enterprise‑focused performance customer‑data platform, announced today the release of its Performance Engine. The new suite bundles an artificial‑intelligence‑driven Audience Agent with four “Performance Accelerators” designed to turn first‑party data into measurable advertising lift. The company says the offering targets the persistent challenges of match‑rate decay, limited look‑alike scalability, and the complexity of household‑level…

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Spinutech Leads C‑Vision Think Tank, Redefines Discoverability

Spinutech Takes Lead at C‑Vision Data AI & CMO Think Tank in Chicago

PR NewswireJune 23, 2026June 23, 202604 mins

Spinutech takes lead at C‑Vision Data AI & CMO Think Tank in Chicago, announcing its role as the event’s lead sponsor and unveiling a keynote that tackles the shifting rules of discoverability in an AI‑driven advertising landscape. Why the Announcement Matters On June 22, 2026, Spinutech—an agency known for blending performance marketing with custom web development—confirmed its…

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DaVinci’s Agentic BrandStore Enterprise Launches AI Engine

DaVinci Commerce Launches Agentic BrandStore Enterprise, an AI‑Powered Content Enrichment Engine for LLM‑Driven Commerce

PR NewswireJune 23, 2026June 23, 202605 mins

DaVinci Commerce today unveiled Agentic BrandStore Enterprise, an AI‑powered Content Enrichment Engine designed to turn traditional product catalogs into conversational assets that can be discovered and purchased through large language model (LLM) platforms such as ChatGPT, Gemini, and Claude. DaVinci Commerce, the San Mateo‑based platform that builds “agentic” shopping experiences for global brands, announced the general availability of…

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Bluefish launches Agentic Campaigns for AI‑driven AEO

Bluefish Introduces Agentic Campaigns to Automate AEO for Enterprise Brands

PR NewswireJune 19, 2026June 19, 202606 mins

Bluefish Introduces Agentic Campaigns to Automate AEO for Enterprise Brands, a new SaaS module that promises to bring the rigor of traditional media planning to the emerging discipline of Answer Engine Optimization (AEO). The feature, unveiled in a press release on June 19, 2026, positions the Seattle‑based startup as a pioneer in AI‑driven marketing automation, targeting…

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Hinge Leads AI Visibility Index 2026 Over Tinder

Hinge Leads AI Visibility Index 2026, Surpassing Tinder on Generative‑AI Recommendations

PR NewswireJune 19, 2026June 19, 202605 mins

Opening ParagraphAI Visibility Index Shows Hinge Outpaces Tinder on Generative AI Recommendations – A new study from 5W, the AI‑focused communications firm, reveals that Hinge now dominates the emerging AI‑driven discovery layer for dating apps, eclipsing Tinder despite the latter’s larger monthly active user base. What the Index Measures The inaugural Dating App AI Visibility…

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TripleLift launches TL Spark AI engine and TL Direct platform

TripleLift Unveils TL Spark AI Engine and TL Direct Self‑Serve Platform at Cannes

PR NewswireJune 19, 2026June 19, 202605 mins

TripleLift — the Creative SSP powered by its new TL Spark agentic intelligence layer — made a splash at the Cannes Lions International Festival of Creativity, announcing TL Spark, the TL Direct self‑serve marketplace, and fresh research on the “curation gap.” The rollout signals a shift from point‑solution ad tech toward an orchestrated stack that promises tighter integration of creative, supply, audience…

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VideoAmp AI-Powered Reporting Redefines AdTech

VideoAmp Introduces AI‑Powered Reporting Platform for Media Buyers and Sellers

Prathamesh BaratheJune 18, 2026June 18, 202602 mins

VideoAmp, the media performance platform, today announced an AI-powered reporting experience that lets media buyers and sellers interrogate VideoAmp’s census-level campaign measurement in plain English, with answers, visualizations, and summaries returned as ready-to-use outputs inside the report. The launch is the first phase of VideoAmp’s 2026 evolution toward a fully AI-powered media performance platform. Designed…

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