Adform has been selected as a technology platform partner for the European rollout of ChatGPT Ads, giving its advertisers and agencies a route to activate campaigns in OpenAI’s conversational advertising environment while connecting that activity with broader media campaigns. OpenAI began expanding ChatGPT Ads into 31 European markets in August, initially making the offering available…
Viamedia.ai is expanding its role in addressable television by joining Go Addressable, an industry trade group focused on advancing targeted TV advertising and deterministic identity. The company said the move will support broader access to addressable technology for broadcasters and multichannel video programming distributors (MVPDs), particularly across inventory that has historically been difficult to target…
The U.S. Department of Veterans Affairs is warning veterans and service members about misleading mortgage advertising that can make private lenders or loan offers appear to have official government backing. The warning, published September 8, comes as the VA says some advertisements targeting veterans misuse the department’s name, seal or official logos, while also obscuring…
Impressions.fm is expanding its podcast advertising inventory with the addition of Fun For All Ages and the full archive of Gilbert Gottfried’s Amazing Colossal Podcast (GGACP), bringing both current and evergreen programming into its broader digital media network. The move gives advertisers access to a larger library of personality-driven audio content while extending the network’s…
EL SEGUNDO, Calif., September 3, 2026 — Shirofune, the award-winning digital advertising automation management platform trusted by over 13,000 accounts worldwide, today announced it has started offering integration features with Google Campaign Manager 360, a.k.a. CM360. Brands and advertising agencies increasingly run campaigns across multiple platforms, including Google Ads, Meta Ads and Display & Video 360…
Position² has introduced Arena, a proprietary technology platform designed to connect marketing intelligence, human expertise and AI agents across enterprise growth and advertising workflows. The system brings performance analytics, campaign execution, project management and client delivery into a shared environment, targeting organizations that manage paid media and broader marketing programs across multiple channels. Arena is…
MediaGo has received the Excellence Award in the AdTech category at the 2026 Global Tech Awards, marking the third consecutive year the advertising technology company has received recognition from the program. The more significant development for the market, however, is the technology behind the submission: a deep-learning-based product suite designed to improve campaign bidding, learning…
Brkthru is preparing its sixth annual One Day Sale for September 24, giving agencies and brands an opportunity to finalize Q4 and 2027 digital media commitments ahead of the next planning cycle. The initiative is structured around advance media planning rather than a conventional short-term promotional sale, with buyers developing budgets, campaign strategies and tactics…
Expedia Group is expanding the commercial and operational toolkit available to vacation-rental partners, introducing 12 products and features across Vrbo and its property-management software platform, Escapia. The rollout includes a notable advertising component: Vrbo Sponsored Listings, a pay-per-booked-night product that gives participating properties premium placement in relevant Vrbo search results. The product is now available…
BrandStar Entertainment is preparing the 25th anniversary season of The Balancing Act, with Mario and Courtney Lopez joining the Lifetime lifestyle program as co-hosts and executive producers. The move also puts a long-running branded entertainment model back in focus as advertisers look for alternatives to conventional commercial placements. The new season is scheduled to premiere…
Looking to publish a press release, guest article, interview or podcast? Connect with us.
A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.
© 2026 AdTechEdge. All rights reserved.
You have successfully subscribed to the newsletter
There was an error while trying to send your request. Please try again.
