Viamedia.ai is reorganizing its advertising technology stack around a local-first omnichannel operating system that combines advertiser demand, media supply and audience intelligence across linear TV, streaming and digital advertising. The company says the new structure brings three existing areas of its business together: ViaOS on the demand side, ViaSSP for supply-side inventory and ViaIQ for…
Pinterest is expanding its performance advertising business into visual search, introducing Visual Search Ads that put paid placements inside Search Results and Pin closeups. The format is designed to connect advertisers with users who are evaluating visual ideas, products and styles rather than relying solely on conventional keyword-based queries. Announced at Pinterest Presents on September…
Kexian is expanding its customized advertising-display offering around illuminated light boxes and related signage, targeting businesses that need physical brand identification across retail, hospitality, commercial and public environments. The China-based signage manufacturer says its portfolio includes LED backlit letters, facelit and sidelit letters, metal and acrylic signs, LED neon displays, marquee and giant letters, door…
FouAnalytics is expanding availability of FouAnalytics UNLIMITED, a flat-fee measurement service priced at $2 million annually and designed to measure advertising impressions across display, connected TV, online video, audio and native inventory without quantity limits. The offering also includes ClickTrackers and landing-page measurement, according to the company. The proposition addresses a persistent issue in digital…
ALT Placements has launched a digital publishing network aimed at businesses that face restrictions or limited availability across conventional digital advertising channels. The company says its model uses content publishing and organic search visibility rather than paid media as an alternative route to digital discovery. The network currently includes more than 120 digital properties, according…
Luban, the international marketing platform operated by BlueFocus Media, is integrating PhotonPay’s financial infrastructure to accelerate how advertising budgets are funded and reallocated across global campaigns. The companies say the integration has increased ad-spend processing efficiency by three to four times, addressing a less visible constraint in cross-border media buying: moving money quickly enough to…
Zuru Edge Limited has discontinued a consumer-review program and changed how it handles incentivized reviews following a challenge from The Procter & Gamble Company (P&G) before the BBB National Programs’ National Advertising Division (NAD). The dispute centers on the disclosure of incentives in consumer reviews, an issue that sits at the intersection of influencer marketing,…
Simon has launched “It’s a Simon Thing,” a national brand campaign that combines television, cinema, digital and social advertising with the company’s expanding retail media infrastructure. The campaign also represents one of the first major activations of the recently launched Simon Media Network, connecting brand marketing with first-party consumer data and media inventory across Simon’s…
Jinxin Technology Holding Company is expanding its AI-generated content strategy through an economic interest agreement tied to Yuanwei Network Technology (Shanghai), giving the Nasdaq-listed company exposure to a business focused on AI-generated video, short-form narrative content and multi-channel distribution. Under the September 15 agreement, Jinxin will acquire economic interests corresponding to 40% of the target…
OpenClips is introducing an AI advertising workflow designed to reduce the amount of creative planning required to turn an ecommerce product page into a video advertisement. The platform takes a single product URL and uses information from the page to generate a script, storyboard and finished video ad. The announcement addresses a familiar bottleneck in…
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