MediaGo has received the Excellence Award in the AdTech category at the 2026 Global Tech Awards, marking the third consecutive year the advertising technology company has received recognition from the program. The more significant development for the market, however, is the technology behind the submission: a deep-learning-based product suite designed to improve campaign bidding, learning…
Brkthru is preparing its sixth annual One Day Sale for September 24, giving agencies and brands an opportunity to finalize Q4 and 2027 digital media commitments ahead of the next planning cycle. The initiative is structured around advance media planning rather than a conventional short-term promotional sale, with buyers developing budgets, campaign strategies and tactics…
Expedia Group is expanding the commercial and operational toolkit available to vacation-rental partners, introducing 12 products and features across Vrbo and its property-management software platform, Escapia. The rollout includes a notable advertising component: Vrbo Sponsored Listings, a pay-per-booked-night product that gives participating properties premium placement in relevant Vrbo search results. The product is now available…
BrandStar Entertainment is preparing the 25th anniversary season of The Balancing Act, with Mario and Courtney Lopez joining the Lifetime lifestyle program as co-hosts and executive producers. The move also puts a long-running branded entertainment model back in focus as advertisers look for alternatives to conventional commercial placements. The new season is scheduled to premiere…
Musclebeat Publishing Group, an independent music publisher based in Fort Lauderdale, Florida, has hired TransMedia Group to expand awareness of its catalog of more than 10,000 original music tracks among brands, advertisers, agencies and creative professionals. Founded in 2005 by brothers Rone George and Calvin Eugene, Musclebeat specializes in songwriting, composition, engineering and mixing. The…
MapQuest is seeing an unusual resurgence in mobile usage, with the mapping service reaching the No. 1 position among navigation apps in the U.S. Apple App Store and No. 8 among all free apps, according to figures provided by the company. As of 7 p.m. PDT on August 30, MapQuest also ranked No. 2 among…
Change Agents Corporation has completed the second development phase of Catch-Up, an agentic AI video studio aimed at automating the creation and distribution of short-form content for podcasters, social media influencers and other digital creators. The Nasdaq-listed company said the Phase 2 development was carried out with Caylent, an Amazon Web Services Premier Tier Services…
Creator advertising is moving closer to the operating model of other paid media channels, with brands increasingly looking for scalable buying, measurement and optimization rather than one-off influencer partnerships. Agentio, a creator-media buying platform, says olive oil brand Graza used its platform to expand creator advertising across YouTube and Meta without hiring a dedicated influencer…
Comcast’s Universal Ads is partnering with Tracer to strengthen the data infrastructure behind its effort to make television advertising easier to buy, measure and operate at scale. The partnership centers on creating a centralized operational layer across Universal Ads’ technology environment, bringing together operational and revenue data that previously sat across different systems. The goal…
Ogury has appointed Nadav Perry as chief revenue officer for the Americas, putting a senior digital advertising executive in charge of sales execution and revenue growth as the adtech company expands its cross-channel offering. Perry will oversee commercial operations across the United States, Mexico and Canada and join Ogury’s Executive Committee, reporting to CEO Nicolas…
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