insights

The Inland Empire Health Plan (IEHP) walked away from the American Advertising Federation – Inland Empire (AAFIE) gala on March 26 with a total of 17 ADDY recognitions, a mix of four gold, seven silver and several finalist placements. The awards, presented at Ontario International Airport, span a broad spectrum of categories—from television spots and printed…

Amplify Technology, LLC – the AI‑driven platform that supplies registered investment advisors (RIAs) with a data‑lake‑based growth engine – announced a reshuffle of its senior leadership on Tuesday. The firm has elevated Jason Rowley to the role of President and promoted Kimberly Hill to Chief Revenue Officer, moves that signal a concerted push to tighten operational…

Horizon Media Holdings announced on March 26, 2026 that Bhavana Smith will take on the newly created chief operating officer role. Smith, a veteran who has held senior positions at Accenture, Publicis Groupe and Mediacom, will steer the company’s operational overhaul as it repositions itself from a traditional media agency to a “growth partner” for its clients. The move…

LUDWIG+, the woman‑owned brand‑actualization and business‑acceleration firm, announced a structural shift that places client relationships at the top of its agenda. The agency created a new executive position—Chief Client Officer (CCO)—and filled it with longtime leader Gail Rafferty. The appointment is framed as a response to the firm’s expanding roster of accounts and a broader industry…

Performance‑focused PR agency Dreamday announced today that it has brought on Veronica Gauthier to serve as Senior Vice President of Growth. The hire, disclosed through a PR Newswire release, aligns with the firm’s strategy to deepen its integrated performance‑marketing capabilities as it scales its client roster and internal team. Founded in 2019, Dreamday has positioned itself at…

San Diego‑based NP Digital has been awarded Google’s 2026 Premier Partner badge, underscoring its sustained expertise in AI‑driven paid media and placing it among the top 3 % of agencies worldwide. NP Digital, a global digital marketing firm headquartered in San Diego, announced on March 24, 2026 that it has earned Google’s Premier Partner status for the eighth…

CreatorIQ, the SaaS platform that powers creator‑centric marketing for global brands, announced on Tuesday that it has hired Senthil Kumaran as its new chief technology officer. Kumaran, who most recently served as chief technology officer at Digital Turbine (NASDAQ: APPS), brings more than twenty years of experience leading large‑scale engineering teams, integrating complex technology stacks, and building…

The Advertising Specialty Institute (ASI), the long‑standing authority for the promotional‑products market, announced on March 19, 2026 that Ashish Mittal will assume the role of chief executive officer on April 1. The transition follows the retirement of Timothy M. Andrews, who led the organization for 23 years. Mittal’s appointment arrives at a pivotal moment for an industry valued at $27.7 billion, where technology…

Smartly announced a letter of intent to purchase INCRMNTAL, the AI‑driven incrementality measurement solution, in a deal that could reshape how advertisers blend performance data with media planning. Smartly, the cloud‑based advertising platform that lets brands orchestrate campaigns across social, advertising platform, search, and connected TV, disclosed on Tuesday that it has entered a letter…

Brandi AI, the enterprise platform that monitors brand presence inside AI‑generated answers, has been recognised as a “High Performer” in G2’s Spring 2026 Grid® Report for Answer‑Engine Optimization (AEO). The accolade, based on verified user ratings, places the company among a small cohort of tools that deliver strong satisfaction across a suite of AI‑visibility and optimisation capabilities….