insights

PayPal announced that its Transaction Graph now fuels Storefront Ads, a cross‑merchant audience solution that is already delivering double‑digit ROAS for major retailers. Ad tech firms have long chased a unified view of shopper intent, but PayPal’s latest rollout may finally bridge the gap between data silos and measurable sales. The San Pau Payments giant unveiled a…

Snapchat AR Billboard Brings House of the Dragon Live – OUTFRONT Media and HBO Max unveiled “Crowd Created,” a four‑sided AR mirror that projects real‑time fan images onto Times Square billboards, turning the iconic out‑of‑home (OOH) location into an immersive “House of the Dragon” experience. The partnership between OUTFRONT Media, Snapchat and HBO Max marks the first deployment of a…

Lucihub announced the launch of Lucihub Story Builder™, a new module that promises to cut editing friction for marketing teams and accelerate the path from raw footage to publishable content. What Lucihub Story Builder Is Lucihub Story Builder™ is an add‑on to the company’s next‑gen video production suite. It presents a guided, step‑by‑step workflow that takes users from file…

ICON International rolls out Content‑and‑Entertainment Financing Platform at Cannes Lions, unveiling a suite of funding models designed to streamline brand‑backed media production and distribution. The Stamford‑based firm announced the launch on June 18, 2026, positioning the new platform as a bridge between advertising spend and premium content creation. What ICON is launching The company introduced three…

Horizon Media Unveils Agentic Buying Capabilities in HorizonOS Blu Platform, a move that could reshape how enterprise marketers automate media purchases across programmatic, CTV, and retail media networks. From Human‑Centric Decision‑Making to Real‑Time Automation New York – June 18, 2026 – Horizon Media Holdings, the parent of the world’s largest independent media agency, announced today that its HorizonOS Blu…

Quad/Graphics, a marketing‑experience firm headquartered in Sussex, Wisconsin, announced Tuesday that it has been named #20 in the 2026 Ad Age Agency Report and #34 in the MM+M Agency 100. The dual recognition highlights Quad’s integrated MX (marketing experience) platform, which blends media buying, creative production, data intelligence and commerce services for enterprise brands across retail, CPG, finance…

Guideline Links MediaTools with Prisma to Automate Media Plan Reconciliation, a move that could reshape how agencies and brands stitch together planning, buying, and finance data across the full media campaign lifecycle. Integration details and how it works Guideline’s MediaTools platform now talks directly to Prisma, Mediaocean’s enterprise‑grade media‑investment system, via a set of RESTful…

Front Row Group, the e‑commerce growth agency that powers beauty, health‑and‑wellness, and CPG brands on Amazon, announced Tuesday that it has acquired Carbon Beauty, a pioneer Amazon accelerator focused exclusively on clean‑beauty products. What the deal entails The acquisition merges Front Row’s full‑service agency model—spanning marketplace strategy, paid‑media buying, and brand‑building—with Carbon Beauty’s proprietary technology for rapid…

Apply Names Jacquelyn Baker Global GM to Accelerate Agentic Customer Experience for CPG & Retail – the Vancouver‑based AI‑driven customer‑experience firm announced today that veteran commerce strategist Jacquelyn Baker will lead its Consumer division, overseeing CPG and retail brands as they shift toward agentic, AI‑powered engagement. From agency‑scale commerce to agentic intelligence Apply, an “Agentic Customer Experience”…

NEW YORK, June 16 2026 – Omnicom Group (NYSE: OMC) has been crowned the World’s Most Effective Holding Group in the 2025 Global Effie Index, the industry’s definitive benchmark for marketing effectiveness. The accolade marks the third consecutive year Omnicom tops the ranking and the fourth time in five years that its portfolio of agencies has out‑performed rivals across the globe….